Los Angeles and Redmond, Wash (Top40 Charts/ PlayNetwork) - Hello Music, the opportunity destination for independent musicians, announced today a partnership with PlayNetwork, a global leader in providing integrated entertainment media experiences for today's hottest brands. Through this partnership, Hello Music
and PlayNetwork will collaborate to find unique and valuable opportunities for Hello Music's artists to gain distribution and visibility with PlayNetwork's footprint of over 65,000 business subscriber locations. The new partnership will allow universal distribution of Hello's content for PlayNetwork's in-store, online and on-device media solutions providing extended promotional reach and exposure for Hello's growing artist base.
PlayNetwork, whose award-winning team provides media experiences to more than 200 brands and 12 million customers each day, has introduced independent, undiscovered musicians through some of the world's most well-known brands. The Hello Music-PlayNetwork partnership will result in greater distribution for the musicians and create a stronger consumer connection for brands. PlayNetwork will leverage Hello Music's extensive database of independent artists' tracks to come up with music that best matches the specific brand goals of its clients.
'PlayNetwork has incredible reach, creating the music we hear throughout the day at the stores we visit or restaurants we dine in. The independent artist faces a formidable challenge to gain meaningful visibility in an increasingly crowded marketplace. Hello Music is dedicated to creating an opportunity ecosystem where an artist can map a pathway to success. Today, people often first hear music they love in unconventional settings - in the gym, in a store, online or through their mobile phones. Working together with PlayNetwork to showcase the Hello Music roster will provide the same exposure and impact that artists once found from radio play,' said Zack Zalon, partner, Hello Music.
'PlayNetwork Music Producers are constantly searching for the latest new music to define a sound that is authentic and unique for each brand experience,' said Brian Hirsh, PlayNetwork's Senior Vice President of Licensing and Creative Services. 'Hello Music has sourced some of the best up-and-coming talent in the industry. By allowing our programming staff direct access to the Hello Music roster, PlayNetwork gains another tool to break music and connect our brands to independent artists that resonate with their consumers. '
It's simple for an artist to get started using Hello Music. After registering at www.hellomusic.com and uploading their tracks, the Hello Music evaluation team then reviews the songs, and determines if one of the company's partner opportunities is a good match. Hello Music takes nothing from the artist up front; if the Hello Music partner yields revenue for the artist, the revenue will be shared between Hello Music and the artist.