MIAMI, FL. (Top40 Charts/ Avid Exposure) - Avid Exposure announced the signing of their newest client, Weight Records and its newest pop sensation CeCe Segarra. The top notch recording company based in Miami, Florida, has chosen Avid Exposure to assist in its branding and marketing needs. The agency will implement a media relations program for the recording company and its artist roster effective immediately, which include the release of Segarra's single "Outer Space" and her upcoming album drop early this year.
"With the success of CeCe's break out single, 'Outer Space,' we are sure that 2010 will bring Weight Records and its artists nothing but growth and success," comments publicist Laura Wright.
Avid Exposure plans on incorporating its ten years of music expertise towards the strategic public relations planning for Weight Records and the debut album of CeCe Segarra. Her upcoming album will include collaborations with industry heavy-hitters including music producers Robert "Big Bert" Smith who has worked with the late Michael Jackson, The Runners who are known for their work with Chris Brown and multi-platinum producer Chad Beatz.
Recently, CeCe sang the Star Spangled Banner on opening night for the San Antonio Spurs versus Utah Jazz which was broadcasted live on ESPN. She continues to give high-energy shows across the nation and plans to perform during the 2010 NBA All-Star weekend, where she will open for Grammy-Nominated artist Keri Hilson during a fundraising event to help those in Haiti.
