New York, NY (Top40 Charts/ Shore Fire Media) - Congratulations to
Butch Walker, whose critically acclaimed new album 'I Liked It Better When You Had No Heart' (One
Haven Music, http://www.onehavenmusic.com) opened at No 1 on Billboard's Heatseeker's chart. The debut follows a wave of critical acclaim including reviews in Rolling Stone, Entertainment Weekly, USA Today and People Magazine and a sustained Twitter campaign which saw Butch's followers double in the weeks leading up to the release. Highlights include...
* In September, Butch posted a video of him playing mystery guitar riffs to his Twitter account and asked his fans to tweet back who the riff was originally by.
* In October, Butch asked fans to tweet cover requests for his sold-out residency shows in NYC, Chicago, LA and Atlanta.
* In November, he posted a recording of the top cover request, Taylor Swift's "You Belong With Me" to Youtube, tweeted about it, and within a day Taylor tweeted it to her 2.5 million followers.
* Butch was invited to perform at the Grammy's with Taylor Swift in January, and tweeted from rehearsals and backstage during the show.
* Banana's Music Club, a twitter site dedicated to new music with over 300,000 followers promoted Butch's new music several times during January and February. Butch has received over 250 retweets that were tracked through Bananas alone.
* In February, Butch filmed a video spoof with Brendon Urie of Panic! At The Disco. It was retweeted countless times by Butch fans and Panic! Fans.
* Several artists including two who Butch is touring with this year, Pink and Train, used their Twitter accounts to announce the release of his new album. Pink and Train have over a million followers combined.
Butch Walker on The Web:
http://www.butchwalker.com/
http://twitter.com/butchwalker
http://maybeitsjustme.biz/
http://www.shorefire.com/clients/bwalker
http://www.onehavenmusic.com/butchwalker
