New York, NY (Themechanism, llc.) - When World Productions, LLC was looking for a creative firm that could perfectly bring the essence of their unique rock concert series online, they turned to themechanism. The VH1 Classic 'Decades Rock Live' concert series features live, once-in-a-lifetime performances by musical legends joined on stage by some of today's hottest stars that they have inspired. The result is https://www.decadesrocklive.com, a unique, multi-functional online destination.
Current site features include the 'Decades Rock Live' TV schedule, artist bios, concert news, community message boards, and the Decades Box Office where fans can conveniently purchase tickets to upcoming shows. Soon, visitors will be able to access the "Backstage Pass" page where they will be able to download and view exclusive backstage interviews, photos and music downloads from their favorite artists and shows.
"themechanism utilized their technical know-how, design sense and deep understanding of the 'Decades Rock Live' audience to create a site that doesn't just entertain and inform, but connects with rock music fans on an educational, visual, and emotional level," said Barry Summers, Executive Producer, World Productions.
The fully CSS-enabled website is built to easily accommodate frequent changes, additions, and necessary updates to live events and televised schedules. It was built to strict web-standards guidelines, and features several databases, Macromedia Flash elements, visitor-driven photo galleries, xml feeds and a store featuring the 'Decades Rock Live' brand merchandise.
"Sure there's plenty of behind-the-scenes voodoo going on with this site, but if you can also manage to build a visually pleasing, well-branded site that's accessible and web standards friendly, then you've really got something special," added Dave Fletcher, Founder and Creative Director at themechanism in New York City. "We're looking forward to adding additional features to the site as new episodes are unveiled in the coming months, making this truly a 'destination' site for fans of rock-and-roll rather than simply a means of accessing a television and live event schedule."
The site's edgy, yet branded look and feel was derived in part from the show's existing original poster designs by artist, Shayne Ivy, and themechanism's own appreciation of classic and modern rock and roll artwork and style. As a result, www.decadesrocklive.com https://www.decadesrocklive.com feels both unique yet very familiar to visitors, a perfect companion piece to a show that successfully unites rock luminaries both past and present.
"We spent a lot of time pouring through groundbreaking television productions like 'Don Kirshner's Rock Concert' and 'The Midnight Special' to get a grasp of the size of the spectacle that World Productions was creating. It fueled our creative approach for the web site," added Fletcher. "I think Decades Rock Live, as both an entity and an idea, is the kind of thing that could very well revive the 'Grandiose Rock and Roll Spectacular' for the next generation. Sometimes, you have to immerse yourself in the past as a path to the future.'
