MIAMI, FL. (Top40 Charts/ TARA, Ink.) - Market America, the leading online retail and Internet marketing company, and Ocean Drive
magazine, will present the official pre-game event for this year's Super Bowl in Miami. Super XLI: The Party will take place at Lummus Park in South Beach on Saturday, February 3, 2007 at 8:00 p.m.
Grammy award-winning recording artist Marc Anthony and special guest star Jennifer Lopez will perform at the invitation-only event for 2,500 people, to take place in a specially built beachside arena adjacent to Ocean Drive and 7th Street. Acclaimed DJ AM will be spinning his trademark sounds to the exclusive audience. Celebrity Chef Todd English will prepare a sit-down four-course dinner for guests. All food and drinks will be served to guests butler-style. A spectacular fireworks display will mark the official opening to Super Bowl XLI as part of the night's spectacular finale.
As part of the highly anticipated Super Bowl weekend, Market America will also be announcing the worldwide launch of its new online shopping destination www.marketamerica.com, scheduled to go live Saturday, February 3rd. For the first time ever, the new web portal will allow consumers to order products directly from the website, with the option to receive assistance from one of Market America's personal store managers. Market America's premier online shopping destination will offer customers a one-stop-shop for any and all purchasing needs, from pet products and gourmet coffee to the company's best-selling brands such as the Isotonix range of sports supplements, Motives cosmetics and the Transitions Lifestyle System.
'All eyes from around the globe will be on Miami starting in February for the world's biggest sporting event,' said Market America's CEO J.R. Ridinger. 'We thought there was no better way to commemorate this occasion than to stage an event with the world's two biggest stars in the entertainment industry.'
'We are changing the way people shop,' said Market America's Senior Vice-President Loren Ridinger. 'Our new web portal combines the convenience of an ultimate shopping destination with the option of having one of our personal store managers, in the customer's local area, assist in the personal shopping experience. Our new branding strategy will be a key factor in our continued growth and leadership on the Internet.'
Subsequent to Market America's involvement with this year's Super Bowl, the company will host its annual Leadership School Conference at Miami's American Airlines Arena February 8-10. The conference, held each year to launch new product lines and strengthen its distributors' knowledge of existing lines, has become a Miami mainstay and a regular boost to the local economy. Based upon estimates from the Greater Miami Convention & Visitors Bureau, last year's event generated an estimated $17 million for the region. Each year, more than 20,000 of the company's distributors, arriving from as far as Taiwan, Australia and Canada, attend the conference, known for its cutting-edge presentations and high-octane entertainment, complete with pyrotechnics and club-worthy house music.