NEW YORK (Top40 Charts/ Atlantic Records) - Kadoink, (www.kadoink.com), a leading web telephony platform for social media, announced today the company has partnered with Atlantic Records to launch an interactive mobile fan club for popular singer-songwriter Jason Mraz.
Kadoink will support the artist's upcoming album release, "We Sing. We Dance. We Steal Things.," by launching a next-generation mobile list allowing fans to hear audio updates from Jason, and easily receive exclusive text and behind-the-scenes information regarding upcoming Jason Mraz events delivered to their mobile phones. Using Kadoink's innovative Mega Widget, Jason Mraz fans can instantly join his mobile list for free by visiting his MySpace page (http://www.myspace.com/jasonmraz) and clicking on the 'get mobile updates button' inside the Kadoink widget, or by simply texting 'Follow Mraz' to 33033 on their mobile phones.
"We are looking forward to working with Kadoink to help further Jason's relationship with his fans through the use of music, text, and other audio updates on their mobile phones," said Dan Grossman, Digital Marketing Manager Atlantic Records.
"We are very excited to be working with such a talented and versatile artist as Jason Mraz, and with Atlantic Records which has been the launching pad for some of the world's most successful recording artists over the decades," said Roland Deal, VP Marketing/Co-Founder of Kadoink. "Kadoink is adding an innovative new layer of marketing to Atlantic's formula for success by enabling fans to hear, share and connect through the music they love, creating a unique one-to-many interaction."
Fans signing up for the mobile list will also have the opportunity to listen and forward to friends the new hit song "I'm Yours," which will be the first single from Jason's forthcoming album, "We Sing. We Dance. We Steal Things." available May 20th at national and online retailers.
