New York, NY (Top40 Charts/ Interscope Records) With the start of a new school season, this fall across the country, the YWCA USA and Saving Our Daughters have created an alliance to help combat the issues of bullying and abuse with young people throughout our nation. This partnership is currently rolling out with Interscope singer/actress Keke Palmer, who will lend her time and support to both organizations� efforts.
Keke has long been associated with organizations that work to bring awareness and change to communities throughout the world. Palmer was particularly impacted by the life of a 12-year-old friend and one of her biggest fans, Iliss Marie Benjamin. Iliss fought a tough battle against brain cancer and sadly lost. During her fight, Iliss experienced the cruelty of bullying like so many young cancer victims. "I was a victim of a bully when I was 8 years old, some kids in my class made fun of me because my hair was very curly and hard to manage� said Palmer. �I am 18 years old and still, I remember it was painful, to be different, to have an illness like
Little Iliss, to be different from the crowd for any reason can make you a target of a bully.� Palmer continued, �I am so pleased to be a part of this anti-bullying campaign and sincerely hope that together we can make a difference."
Keke will be working side by side with the national office of the YWCA & Saving Our Daughters-both who have similar missions to empower women across the globe. �We are so excited about having such an extraordinary singer & actress as Keke Palmer, to address these issues of bullying & abuse worldwide with the YWCA USA and with both our missions� stated CEO of Saving Our Daughters, Curtis Benjamin.
�The YWCA has long advocated for empowerment, eliminating racism, eliminating violence and promoting dignity for women and girls,� says
Gloria Lau, CEO of YWCA USA. �As advocates of promoting peace, it�s paramount that the YWCA USA takes this tremendous opportunity with Saving Our Daughters and Miss Keke Palmer to tackle the issue of bullying in our nation. Awareness of this type of violence needs to be heightened nationally,� Lau continued, �and we are committed to exposing its negative impact on our society and more specifically women, girls, and our daughters.�
According to Tavia Pauling, Chief Operating Officer of Saving Our Daughters, "Keke will be the exclusive leader for the �Oath Project� where young girls are encouraged to take an oath for anti-bullying. This initiative will launch online via Facebook and Twitter to acquire pledges from 50,000 teens and 250,000 adults to take 8 immediate action steps to prevent bullying.� The pledge initiative will be accompanied by an anti-bullying PSA featuring Keke that will premiere nationally in October 2011 during
National Bullying Awareness month. Keke will also use the promotional platform of her upcoming film, �Joyful Noise� opening January 2012 and her forthcoming sophomore album due out in spring 2012 to bring further awareness and attention to this cause.
About Saving Our Daughters�
The 501c-3 Saving Our Daughters organization, creates the tools to get teen girls discussing key issues and fired up to take the power away from bullying, (cyber, gossip, face-to-face,...), date abuse, hate crimes, school violence, violence against women, and other esteem slayers. Saving Our Daughters (SOD) has had the honor of collaborating with key women of film, television, and music in its celebrity-inspired book series as well as more than a decade of youth mentoring and academic programs. With growing network of valued community partners such as the YWCA USA, SOD is primed to deliver a revolutionary level of awareness and action toward bullying and abuse prevention.
About the YWCA�
The YWCA USA is one of the oldest and largest women�s organizations in the nation with the mission of eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. In the U.S., the YWCA serves over 2 million women, girls and their families each year. Globally, the YWCA USA is a member of the World YWCA, which has affiliates in 122 countries that serve 25 million women and girls worldwide.
About Keke Palmer�
Keke Palmer is a young, highly respected actress and burgeoning recording artist best known for her roles in �Akeelah and the Bee� and her Nickelodeon hit series �True Jackson, VP.� Keke is a SAG nominated and multi-NAACP Image Award winner all by the age of 18. She will next be seen January 2012 in Warner Bros., �Joyful Noise� alongside the iconic
Dolly Parton and
Queen Latifah and in the Nickelodeon Television movie �Rags� which she also produced. On the music side, her sophomore album with Interscope Records will drop spring 2012.
https://www.facebook.com/kekepalmer
https://twitter.com/#!/kekepalmer
