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Pop / Rock 03/03/2007

Music From All EA Games 'C Past and Present 'C Now Available on the iTunes Store via EA.com

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LOS ANGELES, CA. (Top40 Charts/ Electronic Arts Inc.) -The best in videogame music is now global, mobile and portable. Electronic Arts Inc., (NASDAQ: ERTS) announced that starting today the chart-busting music from its best-selling games will be available for purchase from the iTunes Store via ea.com. Game players and music lovers worldwide can visit www.ea.com/eatrax/ and jump directly to an iMix of the music from their favorite EA? game on iTunes. From Madden NFL to Burnout? to Need for Speed?, every song that can be heard in the game can now be purchased on iTunes including exclusive mixes, non-album cuts and previously unavailable international tracks. Today marks the world debut of the unforgettable version of The Doors' Riders on the Storm that Snoop Dogg remixed exclusively for Need for Speed Underground. The songs are live in North America today and will be available soon throughout Europe.

EA will continue to add songs, scores, themes, beats and ringtones from EA game franchises past and present including NBA LIVE, FIFA Soccer, Command & Conquer?, Medal of Honor?, NASCAR?, SSX?, Battlefield and more.

With over 6M page views per month, EA.com is a powerhouse entertainment destination online. Gamers and music fans from all over the world can visit EA.com/eatrax to find exclusive announcements of new game soundtracks and link to buy the music, mp3s, ringtones and more.

¡�As our culture goes increasingly mobile, music fans have demanded to take our game music with them. They have been looking for a singular destination that houses all of EA's music �C and this is it,¡� says Steve Schnur, Worldwide Executive of Music and Marketing at EA. ¡�Our game soundtracks have now officially transcended their consoles. All songs, all mixes and all exclusives from all nations: if it's in the game, it's now available for fans to own. We consider this to be the next major step in evolving the music discovery experience.¡�

Since 2001, EA? Trax has set the industry standard for music in games and has helped define the sound of current and upcoming pop culture. EA had helped break emerging bands on a worldwide level and has brought established superstars to new international audiences. Its track record speaks for itself. EA games are have helped launch the careers of such artists as Good Charlotte, Jet, Franz Ferdinand, Scissor Sisters, Arctic Monkeys and Fabolous just to name a few.

Need for Speed Carbon redefines the sound of street racing with an international soundtrack of 30 diverse cuts that reflect the game's three distinct car classes - Tuner, Muscle and Exotic. The much-anticipated game's soundtrack includes the riff-heavy power of such bands as Kyuss, Eagles Of Death Metal, UK's Metro Riots and Australia's Wolfmother, ¡Electro' acts Ladytron and Goldfrapp, Australia's The Presets, Canada's Tiga, and urban ¡Grime' featuring Pharrell, UK's Lady Sovereign, Roots Manuva and Sway, Japan's melody, and Philadelphia's Spank Rock.

Since its debut in 2002, EA's Burnout franchise has set the ferocious new standard for racing games, renowned for both its pulse-pounding carnage and explosive modern rock soundtracks The series, which includes the top-selling Burnout 3: Takedown?, Burnout Revenge and Burnout Legends, has featured tracks by artists that include Fall Out Boy, All American Rejects, Franz Ferdinand, The Ramones, Jimmy Eat World and Yellowcard.

This season's edition of Madden NFL �C which remains the premier videogame franchise for breaking new music and new artists �C features tracks from an unprecedented mix of hip-hop and modern rock acts including Bishop Lamont, 30 Seconds To Mars, Audioslave, Panic Channel, Lupe Fiasco, AFI, Dashboard Confessional, Taking Back Sunday and Rise Against, as well as exclusive remixes of nearly a dozen original NFL Films themes by production team Da Riffs. The August release of Madden NFL 07 grossed more than $100 million in its first week of sales, the biggest launch in the franchise's 17-year history.

To see the full song lists and purchase the music from the soundtracks, please visit www.ea.com/eatrax/.
To hear more music from Snoop Dogg, check out Tha Blue Carpet Treatment available now.






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