Sheryl Crow to Launch Lifestyle Brand

LOS ANGELES (Brand Sense Partners/ www.bsp.com) - Nine-time Grammy winner Sheryl Crow has engaged LA based Brand Sense Partners to help her identify and execute new business ventures that are complementary to her artistry, lifestyle and commitment to social responsibility.

"Sheryl has spent over twenty-five years building a phenomenally strong image and loyal fan base through unprecedented talent, intelligence and conviction. Our team is working to develop a lifestyle brand for her through disciplined strategic planning, coupled with world class execution," said Brand Sense President Robert Hollander. "We are honored Sheryl has selected Brand Sense to help her launch and manage this important business initiative."

"Brand Sense Partners is a leader in the field and I am thrilled about our collaboration," said Crow. "I am excited at the prospect of working with them to fulfill my vision of creating a line of high quality products that reflect my values."

Since the release of her multi-platinum Tuesday Night Music Club album in 1993, Sheryl Crow has become the most successful female singer/songwriter of her generation having sold over 25 million albums worldwide. In addition to her music, Sheryl is a devoted advocate for many humanitarian causes including building awareness for breast cancer, of which she is a survivor.

Crow and Brand Sense have begun discussions with potential manufacturing and distribution partners with plans to have products on shelf by Holiday 2008. Interested companies should contact Theresa Brown, Director of Business Development at Brand Sense Partners, at 310-867-7218.