NEW YORK (Top40 Charts/ Heineken USA) Heineken Light stopped traffic in New York City as its "Occasionally Perfect" Billboard had its moment of perfection.
The billboard, on the corner of Great Jones and Lafayette Street, was transformed into a massive stage with a surprise live performance by Brooklyn-based indie-rock superstars TV on the Radio.
Thousands of New Yorkers watched as the band ripped through a blistering set. The band treated the energetic crowd to a collection of songs, including "Young Liars," "Staring at the Sun," "Repetition," and "Wolf Like Me." To check out footage of performance, please visit www.youtube.com/HeinekenUSA.
The billboard is the latest installment of the Heineken Light "Occasionally Perfect" campaign that launched earlier this summer, featuring TV spots, digital and now surprise live events.
The 'Occasionally Perfect' billboard will remain in New York for one more week, before heading west to its next destination in September. To find out more information about the 'Occasionally Perfect' billboard and to see when that next perfect occasion may take place, please visit the Heineken Light Facebook page (www.facebook.com/HeinekenLight) and watch the hashtag No OccasionallyPerfect.
