NEW YORK (Top40 Charts/ BeautyBank PR) - FLIRT! Cosmetics has teamed up with twin-sister pop-rock duo,
Jessica and Lisa Origliassol 'The Veronicas' as style ambassadors for their latest fragrance launch, FLIRT! Rock-n-RebelTM
Perfume Spray. This feminine, rock-star inspired fragrance was created for the bold, independent spirit, key qualities that The
Veronicas personify through their music and personal style.
As a part of their role as style ambassadors for the FLIRT! Rock-n-RebelTM fragrance, The Veronicas will host an online contest that asks women to show FLIRT! what rock star style means to them. One lucky winner will get a chance to meet The Veronicas and win a rock star makeover and beauty consultation in honor of the launch of FLIRT! Rock-n-RebelTM Perfume Spray. The FLIRT! Show Us Your Inner Rock Star Contest goes live on February 1, 2010 on Flirtcosmetics.com.
'FLIRT! Rock-n-RebelTM fragrance was inspired by pop rock music and the girl bands who make that genre so exciting right now like The Veronicas,' said Julie Howard, Senior Vice President of Marketing for FLIRT! Cosmetics. 'We are thrilled to be working with The Veronicas as style ambassadors for the fragrance and FLIRT! Show Us Your Inner Rock Star Contest as they truly represent everything that FLIRT! Rock-n-RebelTM is all about – edginess, femininity, individuality, energy and fun.'
'To us beauty is one of the most personal forms of self-expression and plays such an important role in what we do everyday – whether it's performing on the stage or in the routine of our daily lives,' said The Veronicas. 'We couldn't be more excited to be style ambassadors for FLIRT!'s Rock-n-Rebel TM fragrance because it reflects both of our personalities so well – its an edgy, bold yet truly girly scent that captures the exhilaration of being part of the girl-rock movement that's going on now.'
FLIRT! is a super colorful makeup and fragrance line that invites you to have fun with your beauty routine and flirt with the possibilities. FLIRT! was established in 2004 and is available exclusively in the US at Kohl's Department Stores and at www.kohls.com. FLIRT! is a d.b.a. of BeautyBank Inc., which is a wholly owned subsidiary of The Este'e Lauder Companies Inc. (NYSE:EL). This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Words like 'will' or similar expressions identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the companies' actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to competition in the beauty and retailing industries and the success of the launch.
