CHICAGO, IL. (Top40 Charts/ VerveLife) - Hotel Indigo hosted 50 music fans and valued hotel guests to an invite-only, exclusive performance at their Downtown Gold Coast property. The performance was part of the hotel's Artist in the Spotlight marketing initiative created to enrich the guest experience and increase awareness for the upscale boutique brand. The California rockers, Thriving Ivory, who have been on the Billboard Heatseekers chart for over 50 weeks, graced the stage, performing hit songs, like 'Hey Lady' and telling stories from the road.
'Having the opportunity to tap into Thriving Ivory's fan base and bring in new clientele that may have not been familiar to the hotel chain before the Artist in the Spotlight program, is so exciting!' says Angie Hines, general manager, Hotel Indigo Downtown Gold Coast.
The Artist in the Spotlight program, developed by the brand in conjunction with Chicago digital entertainment company, VerveLife, is the first program of its kind for Thriving Ivory. Front man, Clayton Stroope, commented on the importance of online media promotions, and the 'great exposure it brings. We love seeing our faces on lanyards!' Joking aside, Stroope went on to talk about the event, 'It's a really relaxed and raw performance, and you truly feed off of the audience.'
The lucky fans that were able to attend the performance, not only heard an up close and personal show, but the artist meet-and-greet that followed made for a truly unique event. Thriving Ivory mingled with fans, graciously taking pictures and signing CD's.
VerveLife has created a mutually beneficial relationship for both the artist and the hotel brand, leveraging one another's fan base, and making them the go-to agency for integrated music campaigns. Visit www.hotelindigo.com/podcast to download Thriving Ivory's podcast along with exclusive footage. The next Artist in the Spotlight launches this fall.
About VerveLife
VerveLife, a leading music software and services company, specializes in delivering digital campaign strategy, execution and management solutions to global brands, agencies and its music industry partners. The only truly turnkey solution of its kind, VerveLife enables brands to instantly 'Engage & Reward' their customers with access to the hottest artists and their music, while creating unparalleled exposure and sales opportunities to the music community. VerveLife's patent-pending media platform, called Rhymba, is a next generation technology that's powering an interconnected universe of branded digital music promotions, all custom created with care by VerveLife's award winning creative team. A thought-leader in the space, VerveLife is driving the discovery of music via global brands, a multi-billion dollar opportunity.
