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RnB 30/07/2007

A Backstage Look at the Raw Beginnings of Hip Hop's Biggest Event: Rock the Bells

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BURBANK, CA. (Top40 Charts/ Warner Home Video) - Warner Home Video presents Rock the Bells on DVD, a riveting documentary account of the 2004 Rock the Bells Hip Hop festival in San Bernardino, California. Entrepreneur Chang Weisberg and his Guerilla Union production team put together an unforgettable roster of hip hop stars for this first annual, history making mega-concert event. Featuring a who's who of Hip Hop royalty including Redman, Dilated Peoples, MC Supernatural, Sage Francis, Eyedea + Abilities, Chali 2na and DJ NuMark, this double-sided DVD offers an exhilarating behind-the-scenes glimpse into the real world of Hip Hop, plus more than three hours of enhanced content including filmmaker commentary, artist profiles, backstage interviews and a special tribute to late Wu-Tang Clan founding member ODB. Rock the Bells will sell for $19.98 SRP.

When Weisberg achieves his seemingly impossible dream of reuniting the legendary Wu-Tang Clan for the first time in six years, the drama is just beginning. As the Clan members begin to arrive separately, there is no sign of the infamously unreliable rapper ODB. Weisberg and his team are putting everything on the line for the most notorious no-show in Hip Hop history. The production team freestyles its way through 100-plus degree heat, faulty equipment and capricious talent to deliver the history-making show they have promised to thousands of impatient fans – by any means necessary. When ODB miraculously shows up and the Wu-Tang Clan is reunited on stage, it's magic from beginning to end. Sadly, this monumental concert also marks the last performance of the legendary group. Troubled superstar ODB would die just four months later.

'If this event had been run by a large corporation, a disaster would have occurred,' say the filmmakers. 'The split-second decision making and grace under pressure exhibited by the promotion team are innately human traits. It is this kind of interpersonal, organic touch that corporations will never be capable of, and it is the reason we must fight to support the independent spirit in the arts, whether it's found in a group like the Wu-Tang Clan or a business like Guerilla Union.'

Rock the Bells opened in limited theatrical release beginning in April 2007. This theatrical run helped to support the 2007 Rock the Bells Festival by generating awareness. This year's 16-city tour, headlined by Wu-Tang Clan and Rage Against the Machine, kicks off on July 26 in Boston and continues through August 11, with dates in New York City, Houston, Dallas, Miami, Atlanta, San Diego, San Francisco, Denver, Minneapolis, Chicago, Detroit, Toronto and San Bernardino, California. The five-week long hip-hop extravaganza, hosted by freestyle legend Supernatural and Rahzel, 'The Godfather of Noyze,' will also include performances by Cypress Hill, UGK, Talib Kweli, Pharoahe Monch, David Banner, Immortal Technique and Jedi Mind Tricks. The DVD release is supported by an extensive online, print, trailer and radio marketing campaign.

An official selection at more than a dozen film festivals including Slamdance and Tribeca, Rock the Bells is directed, produced and edited by Open Road Films' Casey Suchan and Denis Henry Hennelly, the team behind the Hip Hop documentary hits Beef, Beef 2, Thug Angel and The Freshest Kids. Rock the Bells is a presentation of Mayfly Films, Civilian Pictures and Guerilla Union.

According to Eva Davis, Warner Home Video Vice President, Targeted Marketing & Acquisitions, 'Casey Suchan and Denis Henry Hennelly have once again captured the spirit and energy of Hip Hop with Rock the Bells. Warner Home Video is proud to bring to home entertainment consumers this thrilling documentary which tells the true story of the private passion behind this amazing public event. It is a must-own DVD for every fan of contemporary music and documentary fans alike.'

Rock the Bells DVD Special Features include more than three hours of enhanced content including:
* Who is Wu Tang?
* ODB R.I.P.
* Dirty's Last Days
* Alternate Opening
* Extended interviews with Jarred Weisfeld, Jerome Baldwin and Cherry Jones
* Commentary with filmmakers Casey Suchan and Denis Henry Hennelly
* Commentary with Guerilla Union
* Artist profiles including Redman, Eyedea + Abilities, Sage Francis, Dilated People, Cappadonna, Ghostface Killah, GZA, Inspectah Deck, Masta Killah, Method Man, RZA, Buddha Monk and Silkski
* Deleted scenes






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