News RnB 21/12/2017

Southwest Partners With Grammy-Nominated Artist Khalid, Creating Heartfelt Connections This Holiday Season

Southwest Partners With Grammy-Nominated Artist Khalid, Creating Heartfelt Connections This Holiday Season


New York, NY (Top40 Charts) Southwest Airlines Co. (NYSE: LUV) and five-time GRAMMY® Award nominee, Khalid, embark on a journey to bring fans closer to the rising star. Kicking off Southwest: On The Rise with Khalid in San Jose, CA, Southwest® surprised hundreds of fans with a free show to launch the program in a market that serves as a priority for the airline. Khalid's dedicated fans were up close to the artist during this intimate concert, underscoring the heartfelt connections that are a key theme of the partnership this holiday season.

San Jose fans weren't the only ones to receive a memorable surprise that night. In partnership with Make-A-Wish®, Southwest and Khalid surprised one of the artist's biggest fans via video chat when he revealed that her wish will be granted. Khalid delivered an invite of a lifetime, inviting the teen and her family to spend some time with him and attend his show at Radio City Music Hall in New York City on Jan. 27, the eve of Music's Biggest Night.

To continue the partnership's spirit of giving, Southwest is donating five million Rapid Rewards® Points to Make-A-Wish to help grant even more wishes of children with life-threatening medical conditions.

"Granting this special wish with an artist who shares our desire for giving back, makes for a beautiful partnership," said Linda Rutherford, SVP and Chief Communications Officer for Southwest Airlines. "We're excited to bring fans even closer to Khalid's incredible journey as he continues to be on the rise, sharing his passion for music with fans around the world."

As Khalid was recently named #5 on Billboard's 50 Best Albums of 2017: Critics' Picks list, his fans have a lot to celebrate. Fans can stay close to his journey by visiting Southwest.fm for exclusive content and opportunities to experience Khalid firsthand.
For downloadable assets, visit SWAMedia.com.

ABOUT MAKE-A-WISH:
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 300,000 wishes since its inception in 1980; more than 15,300 in 2016 alone. Visit Make-A-Wish at www.wish.org to learn more.




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