New York, NY (Top40 Charts / Toyota) Toyota Motor Sales, U.S.A., Inc. and FILTER Creative Group, a worldwide leader in entertainment, lifestyle and brand marketing, are back for an encore with the fourth annual TOYOTA ANTICS interactive music series. The six-city U.S. tour will feature crowd-pleasing, regionally-influenced musical events and is expected to host musical acts Surfer Blood, Delta Spirit, Mister
Heavenly and The
Hold Steady in 2011.
"We're proud to announce the fourth installment of TOYOTA ANTICS and look forward to bringing great acts and unique vehicle activations to music fans across the country"
FILTER has established TOYOTA ANTICS as exciting premiere interactive events at festivals including Art Basel, NXNW, Fun Fun Fun Festival, Pitchfork Festival, SXSW and Treasure Island. The parties have gained a reputation as some of the most highly-anticipated events in the country.
"We're proud to announce the fourth installment of TOYOTA ANTICS and look forward to bringing great acts and unique vehicle activations to music fans across the country," said Keith Dahl, Toyota National Manager of Engagement Marketing.
The series kicks off in Nashville this year with events running through October providing attendees with an enhanced interactive experience. The 2012 Toyota Matrix, Corolla and Yaris models will be taking over city blocks, historic buildings and other special tour locations with retro-themed activations. TOYOTA ANTICS' roster of vehicles includes a transformed Toyota
Matrix doubling as a Zoltar fortune-telling booth, a Toyota Corolla custom photo booth station and a Toyota Yaris hosting "Say-That-Song-Game-Show" for live competition. In addition, attendees can enjoy customized art exhibits, on-site handmade iron-on T-shirts and action sports demos. More performing artists are to be announced, joining the ranks of past artists including Theophilus London, Neon Indian, Built to Spill, Miike Snow, Ladytron, MIA, Broken Bells, CSS, TV On The Radio, The Cool Kids, Chromeo, No Age and Bloc Party.
TOYOTA ANTICS updates will be shared via Twitter @UptheAntics, Facebook (http://www.facebook.com/toyotaantics) and UptheAntics.com, where TOYOTA ANTICS will offer access to exclusive videos and other behind-the-scenes content. Partygoers will also have the chance to participate in on-site contests and activities for a chance to win exclusive prizes.
CONFIRMED 2011 TOYOTA ANTICS EVENTS
08/20 Mercy Lounge, Nashville, Tenn.
08/26 Saddle Creek Records, Omaha, Neb.
09/10 Dew Tour, Salt Lake City, Utah
10/09 Culture Collide Festival, Los Angeles, Calif.
New York, N.Y. and Philadelphia, Pa. (TBD)
