ATLANTA, GA. (Top40 Charts/ AT&T Inc.) - The air outside is chilly, but the forecast for Atlanta is HOT for Saturday, Dec. 6. AT&T Inc. (NYSE: T) announced it is hosting a free concert featuring performances from
Ludacris and
Soulja Boy Tell'em following the 2008 SEC Football Championship.
Doors open at 8 p.m. ET at the Tabernacle, following red carpet appearances by the artists.
Fans can text ATTLUDA to 66937* for the chance to win a mobile ticket good for two people. Mobile tickets will be sent to the winners by Dec.
3. The first 1,000 fans in line on Saturday with a mobile ticket will be admitted.
"I'm excited to be helping AT&T recognize and celebrate the SEC Championship, which is such a time-honored tradition," said Ludacris.
Soulja Boy Tell'em said: "I receive an amazing amount of love from the South when it comes to supporting my projects - especially in college football games where I see some of the players and fans doing my dances when they score. We even tried to capture some of that excitement in the video for my new single, 'Bird Walk.' Performing a free show at an SEC Championship game afterparty is the least I can do to give some of that support and love back."
Tim McGhee, executive director of Sponsorships for AT&T, said: "The South is known for its love of college football, and Atlanta is renowned for its thriving music scene. As a leader in mobile music and a sponsor of the 2008 SEC Football Championship, we couldn't think of a better way to celebrate both passions than with a free, high-energy, 'unofficial,' after-game concert with two of today's hottest artists."
Ludacris will perform some of his most popular songs as well as some new cuts from his album "Theater of the Mind," which dropped on Nov. 24. Soulja Boy Tell'em, who will open the show beginning at 9 p.m. ET, plans to perform songs from his upcoming album, "iSouljaBoyTellem," which drops Dec. 16.
AT&T will carry exclusive ringtones from the artists' new albums, available for download in the AT&T MEdia Mall directly from handsets and also online at http://www.att.com/mediamall.
Following the concert, AT&T will also have exclusive concert footage available for viewing through Cellular Video (CV).** Fans who text ATTLUDA to 66937 will receive an alert when the footage is available for viewing.
Beyond the concert, AT&T will also have a substantial presence at the SEC Fanfare festivities. On Friday, Dec. 5, and Saturday, Dec. 6, AT&T will host several interactive stations for SEC fans in attendance at the Georgia Dome, including:
- Fast Fingers Challenge: Up to four participants will have the opportunity to challenge one another to see who can text a phrase the fastest.
- Naismith Photo Station: Fans can take a commemorative photo with a replica of the Naismith Trophy. The photo will be printed immediately using Bluetooth(R) printer technology.
- Live Bars: Fans can watch the latest CV content, identify songs via AT&T's MusicID service and create their own ringtones.
* Standard text message rates apply.
** Only available on compatible phones in 3G coverage areas. Unlimited data plan required to access CV.
