Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address
Latin 21/05/2014

From Marc Anthony To Romeo Santos, To Enrique Iglesias And Pitbull, The Power Of Latin Music Takes Center Stage In The United States

Hot Songs Around The World

Water
Tyla
306 entries in 20 charts
Stick Season
Noah Kahan
313 entries in 19 charts
Houdini
Dua Lipa
285 entries in 26 charts
Strangers
Kenya Grace
442 entries in 24 charts
Lovin On Me
Jack Harlow
293 entries in 22 charts
Popular
Weeknd, Playboi Carti & Madonna
266 entries in 18 charts
Lose Control
Teddy Swims
316 entries in 25 charts
Beautiful Things
Benson Boone
159 entries in 24 charts
Si No Estas
Inigo Quintero
283 entries in 17 charts
Greedy
Tate McRae
621 entries in 28 charts
Unwritten
Natasha Bedingfield
291 entries in 22 charts
Anti-Hero
Taylor Swift
615 entries in 23 charts
Cruel Summer
Taylor Swift
572 entries in 20 charts
Snooze
SZA
223 entries in 13 charts
From Marc Anthony To Romeo Santos, To Enrique Iglesias And Pitbull, The Power Of Latin Music Takes Center Stage In The United States
New York, NY (Top40 Charts) Marc Anthony's Wildly Successful "Vivir Mi Vida" World Tour Riveted Fans in Sold out Live Concerts in Major Markets in the United States, Central America, Mexico and Caribbean; Now Anthony Is Readying to Embark on His "Cambio De Piel" Tour This Summer Expecting Similar Success

Marc Anthony, the Nuyorican superstar singer, producer and songwriter sold 1.2 million tickets, convening huge sellout crowds throughout his international "Vivir Mi Vida" World Tour produced by Cardenas Marketing Network (CMN). The one year-tour, which concluded in February in Atlantic City, NJ, took Anthony to 15 countries and over 50 cities throughout the Americas.

With close to $20 million in gross revenues ($19.8 million), the North American leg of the "Vivir Mi Vida" Tour ranks 54th in the 2013 Pollstar Year-end Top 200 North American Tours report.

Now, Anthony, the top-selling tropical salsa artist of all time, is getting ready to launch his "Cambio de Piel" World Tour in August with similar expectations of success.

"I call him a 360," Henry Cardenas, president and CEO of Cardenas Marketing Network, said to Billboard.com. "The guy sings salsa, sings ballads, sings in English, the guy screams. He has all the ingredients no one else has. I always tell him, 'Marc, you are blessed.'"

Anthony was the top award getter at the 2014 Billboard Latin Music Awards in April. The New York City native of Puerto Rican descent earned 10 awards, including Artist of the year and Hot Latin Song, Digital Song and Latin Airplay Song of the year for "Vivir Mi Vida," a track that remained 17 weeks at No. 1 on Billboard's Hot Latin Songs chart, a record for 2014. Anthony also won Top Latin Album of the year for his Salsa album "Marc Anthony 3.0."

But even with all his impressive accolades, Anthony is certainly not the only Latin artist packing crowds into large concert venues. Dominican-American bachatero, Romeo Santos, sold out Yankee Stadium not once but twice, in his native Bronx as he launched his Vol. 2 Tour which will take him to several major markets in the U.S. and Latin America.

Anthony, Santos, Enrique Iglesias, Pitbull, Alejandro Fernandez, Los Tigres del Norte and veteran legendary Mexican romantic music singer and composer Juan Gabriel, are some of the elite Latin music headliners commanding attention and impressive success in their U.S. concerts. All of these artists have starred in a number of highly successful U.S. concert tours in recent years. From Salsa music to Bachata, romantic ballads to Regional Mexican music, Latin music concerts provide a gamut of musical genres that appeal a broad and diverse cross-section of U.S. Latinos with a strong cross-over appeal to non-Latino audiences.

"Sponsoring premium CMN Latin music concerts is terrific strategic fit for us," says Rafael Toro, Director of Public Relations, Goya Foods, Inc. "In all Latino celebrations music and food simply go hand in hand. We like to work with CMN, a fellow Hispanic-owned company, because of the wide range and diversity of artists and music genres they present to the market, from Tropical and Mexican regional, to Bachata and romantic ballads."

Toro added: "We always pursue opportunities that enable us to connect Goya with a broad mix of Hispanic consumers. CMN Latin music concerts help us do just that in a seamless, turn-key, and fully integrated fashion."

Latin music concerts represent a unique opportunity for marketers and brands to connect with U.S. Hispanic audiences via creative music sponsorships. Over the years, sponsorship has evolved from a simple banner behind the performer on stage to a robust 360-degree multichannel program that leverages experiential marketing, digital and social media, in addition to retail promotions. Whereas traditional forms of advertising interrupt consumers' lives, music sponsorships can enhance fans' experience through seat upgrades, meet and greet opportunities, and exclusive content of their favorite artists, all made possible by the brand partner. The music sponsorships of today open the door for brands to engage with consumers through their passion when their hearts and minds are most open.






Most read news of the week


© 2001-2024
top40-charts.com (S4)
about | site map
contact | privacy
Page gen. in 0.0099361 secs // 4 () queries in 0.0058729648590088 secs