WILLIAMSTOWN, MA. (MindBranch/ www.mindbranch.com) -
Digital music is making CD's an object of the past. Just like the compact disk replaced the vinyl record, digital music is staking its claim as the format of the future, according to a new report by the independent research provider, Generator.
Digital music will also serve as a springboard to launch a new phase of growth in the music industry. "The end result will be more music, improved access to that music and a superior consumer experience. Plus, the industry should be able to price digital music in such a way that consumers spend more on their music - just as they spent more on CDs when they arrived: music has always been a value sell, not a price play. That's good news for record labels, digital music stores, device vendors and key channels such as mobile," says Andrew Sheehy, Research Director at Generator.
This report explains why successful use of the mobile channel will require changes to Europe's usage-based mobile data tariffing as well as the roll-out of 3G. "Fans will not accept paying EUR 6.00 in data charges to download CD-quality digital songs and nor will they think much of waiting 20 minutes to download their songs," says Sheehy.
"Digital Music Meets Mobile Music" by Generator is available from MindBranch. For more information about this report, visit https://www.mindbranch.com/catalog/product.jsp?code=R625-0001 or contact a sales representative at 1-800-774-4410. Our sales team is looking forward to your call.
About Generator: Founded in 2003, Generator is rapidly establishing a reputation as a leading provider of market analysis and strategic insight within the European mobile media sector through in-depth research reports and consulting. The Generator team comprises senior professionals that have deep industry experience in the European technology arena and who have functional expertise in marketing, technology, business development and consulting.
About MindBranch: MindBranch has been providing market research from over 350 leading research firms for 12 years. Clients benefit from a single, objective source for their research needs, saving time and resources. MindBranch distributes market research reports, stock research, newsletters, directories, subscriptions, and custom research in over 130 industry segments. For more information visit www.mindbranch.com or call 1-800-774-4410 or 1-413-662-3700.
