NEW YORK (Warner
Music Group) - Warner
Music Group (WMG) today announced a multi-faceted agreement with m-Qube, a leading enabler of mobile content and applications, to create and deliver ringtones, images, messaging and other mobile content to music fans in the U.S. This agreement covers Warner
Music Group's world-renowned record labels and artists.
Said Michael Nash, senior vice president, Internet Strategy and Business Development at WMG: "With m-Qube, Warner Music Group's labels and artists have more ways to reach fans and promote their music by taking advantage of the growing mobile music market. By working collaboratively with our labels and their artists, m-Qube can help us offer a superior consumer experience as we make a wide variety of mobile content and delivery options available."
Said Jeffrey Glass, CEO, m-Qube: "We are excited to be working with Warner Music Group and to help them implement their cutting edge vision for how music and artists will be presented in the mobile channel. The comprehensive WMG approach to mobile will make their label and artist's music easily accessible to the U.S. mobile market and will create a healthy new revenue stream for all participants."
Fans who visit WMG's label web sites and artist sites can download master and polyphonic ringtones directly to their mobile phones with charges appearing on their monthly phone bills. m-Qube enables WMG label and artist sites to connect directly with the U.S. wireless carriers to transport and bill mobile content.
Currently, many WMG artists including REM, Red Hot Chili Peppers, Trapt, Trilleville, Lil Scrappy, Crime Mob, Big & Rich and The Flaming Lips offer ringtones through m-Qube-powered mobile web stores and additional artist sites will launch in the future.
Additionally, WMG's Rhino Records and m-Qube have recently launched a mobile content store on Rhino.com featuring the most extensive mobile collection available of classic catalog ringtones and graphics, as well as mobile games. Rhino will also launch an m-Qube-powered mobile application version of the label's hugely successful Rhino Musical Aptitude Test, or RMAT, where subscribers can test their music trivia knowledge while competing against each other for monthly prizes.
