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'The Drummer' asks music lovers to download legally

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LONDON, UK (IFPI) - A new online advert calling on music lovers to "download legally" is being launched today by pro-music, the campaign to promote legitimate services and confront the myths surrounding online piracy.

'The Drummer' can be seen on the international pro-music website from today, and is being posted on numerous industry association and pro-music partner websites worldwide. Music industry companies and associations are being asked to forward the link to reach as many people as possible.

The campaign was launched in May 2003, and is supported by an international alliance of musicians, performers, artists, publishers, major and independent record companies, and music retailers.

The ad shows a drummer gradually losing all his drums, and his clothes, to an audio soundtrack of someone connecting their computer to the Internet. The message at the end reads: "Give him his kit back. If you love music, download legally."

To see the ad, click on or paste one of these in your browser: The Drummer or

For further information please contact: Fiona Harley or Julie Harari at
IFPI Communications on tel: + 44 (0)7878 7900

Note to editors: was launched in May 2003 and is supported by GIART, the International Organisation of Performing Artists, GERA - Europe, the European retailers association, FIM, The International Federation of Musicians, IMMF, the international forum for music managers, publishers' association ICMP/CIEM, IFPI representing the recording industry worldwide and European independent labels body Impala.
National versions of pro-music have been launched in four European countries: Germany, France, Italy and Austria

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