MTV signs multi-year, expanded digital music store agreement with Loudeye

SEATTLE, WA. (Loudeye Corp./ www.loudeye.com) - Loudeye Corp, a worldwide leader in business-to-business solutions, today announced a new multi-year agreement with MTV whereby MTV will launch 2 new online music stores powered by Loudeye's OD2 services.

Loudeye currently powers MTV digital music stores in the UK, France, Germany, Italy, and the Netherlands. Through the new agreement, MTV will launch new music stores in Spain and Italy. Through Loudeye's OD2 services, MTV will launch custom-branded online music stores that will feature access to high quality legal music downloads.

The stores will also feature localized content specific to each country. "We are delighted to have renewed our successful partnership with Loudeye's OD2 services, an affiliate of nearly four years, during which time we have witnessed a period of significant growth in the digital music market," said Graham Saxton, Vice President Strategy & Development Europe, MTV Networks Europe.
"Through our partnership with OD2, and the expanded agreement announced today, we are able to ensure MTV is at the forefront of key music markets across Europe."

"MTV is one of our longest standing partners and we look forward to powering these additional stores for them throughout Europe," said Charles Grimsdale, president and general manager of Loudeye's international business operations.
"MTV's expansion underscores the growing importance of digital music among a wide range of audiences and demonstrates how companies with a worldwide presence can leverage our industry leading global media services to launch country-tailored music stores across multiple regions."