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RnB 03/07/2016

Steve Aoki Single "How Else" Ft. Rich The Kid And iLoveMakonnen Out Now On Ultra Music

New York, NY (Top40 Charts) At the top of 2016, STEVE AOKI surprised the blogsphere with “How Else,” a fiery collaboration with Rich The Kid and iLoveMakonnen. Taking a new twist, the track-with its catchy ‘Whip It’ hook– struck a chord from the likes of The Fader, HipHopDX, Rap Radar and HotNewHipHop who wrote, “…it makes effective use of Makonnen yelling, ‘How else am I gon’ get it?’ Rich and Makonnen’s snappy trap punchlines go surprisingly well alongside Aoki’s wonky bass drops, and ‘How Else’ should have some crossover appeal come festival season.” Elsewhere, Complex it as”…a mind-bending electronic experience that actually sounds great with Makonnen and Rich’s verses.” Now, just in time for summer parties everywhere, the song is available through Ultra Music, accompanied by a video which made its debut on The FADER earlier today.

Check out the video featuring AOKI, Rich The Kid and iLoveMakonnen performing and partying during the Dim Mak 20th
Anniversary party at this past spring’s Miami Music Week here:

The release of “How Else” follows AOKI‘s other current tracks “Back 2 U” with Boehm featuring WALK THE MOON–which is smashing on the streaming front with over a million Spotify plays per week since its release in May and has been added to many Top 40 radio stations including Y100 in Miami-plus“Can’t Go Home” with Felix Jaehn featuring Adam Lambert.

In other AOKI news, the Grammy-nominated producer/DJ and entrepreneur has been tapped by watch maker Corum to design a new eponymous Corum Bubble Limited Edition timepiece. Presently in design & development phase, the Steve Aoki Corum Bubble Limited Edition will be presented in the course of the summer. Exclusively retailed in the U.S. at Tourneau, it will be pre sold as of end of July 2016. Says Davide Traxler, Corum CEO, “We’re giving Steve total creative freedom to develop his own interpretation of our iconic Bubble wristwatch. I’m excited to launch his electrifying vision of the Bubble.”

Meanwhile, right now overseas, STEVE AOKI‘s label Dim Mak has taken over Ushuaïa Ibiza as part of its global 20th Anniversary celebrations for a legendary throw-down. Led by its label boss, the party features a line-up of top-tier global talent including Yellow Claw (Netherlands), Garmiani (Sweden), Marnik (Italy), GLOWINTHEDARK (Netherlands), and Boehm (Romania). Ushuaïa Ibiza is the most recent stop on a tour of sell-out events during Miami Music Week and SXSW with additional stops in Atlanta and Chicago, supported by dozens of artists including ILoveMakonnen, 2 Chainz, Migos, Autoerotique, SBCR aka The Bloody Beetroots, Rain Man and more. Now, the label heads across the Atlantic to Spain, for world-class tapas and open-air Balearic vibes. Purchase tickets here:

DIM MAK celebrates 20 years as a label, brand and global tastemaker. Two decades of shape-shifting records, legendary parties and unrelenting fun has established Dim Mak as a leading force in the industry, known worldwide for boundary-pushing music and next-level events. Since the 1996 launch out of Steve Aoki’s UCSB college apartment, DIM MAK has grown to become a leading independent record label and renowned lifestyle influencer. Through four distinct eras (punk/hardcore, indie rock, electro, electronic dance music), the brand is responsible for turning millions of fans onto once-upcoming acts such as: Bloc Party, The Bloody Beetroots, Klaxons, The Gossip, The Chainsmokers, Deorro, Keys N Krates and MSTRKRFT. nbsp;800+ records and countless international events later, the label reflects on its past as it celebrates a 20 year anniversary. Join us as we bring 20 once-in-a-lifetime parties to 20 cities across the globe.

STEVE AOKI is a Grammy-nominated international producer/DJ, electronic dance music entrepreneur, and founder of the trendsetting record label, events/lifestyle company and apparel line Dim Mak. Since launching in 1996, Dim Mak has broken bands such as Bloc Party, The Bloody Beetroots, Klaxons, and The Gossip through deftly marketed single and full-length releases and now has nearly 500 releases to date. As a solo artist, AOKI has become a force of nature averaging over 250 tour dates per year. AOKI’s second artist album NEON FUTURE I, was released September 30, 2014 via Dim Mak/Ultra Music and features his Gold certified single “Delirious (Boneless)” with Chris Lake and Tujamo featuring Kid Ink, “Born To Get Wild” featuring and “Rage The Night Away” featuring Waka Flocka Flame. The second part of his Neon Future album, NEON FUTURE II, was released on May 12, 2015 and features collaborations with Linkin Park, Matthew Koma, Snoop Lion, Rivers Cuomo and NERVO, plus a very special appearance by creative genius J.J. Abrams who voices the outro to close the album. AOKI is also serving as an Executive Producer and soundtrack curator of The Nerdist’s first feature film acquisition The Hive. Directed by up-and-coming writer and director David Yarovesky and produced by Cary Granat of Scream 2 and Scream 3 fame, the film was dubbed by Guardians of the Galaxy director James Gunn as “the most horrifying and disgusting love story ever.” The Hive is out now digitally.

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