LOUISVILLE, Ky. (AP) - A record executive boldly predicted the changes to come from the popularity of the "O Brother, Where Art Thou?'' soundtrack.
"Expect your music to be selling beer and everything else,'' said John Grady, who championed the best-selling album at Mercury Nashville Records.
"Truly, it's going to happen,'' he said. "Embrace it!''
Grady's comments came at the start of the World of Bluegrass 2001, which began Monday and runs through the weekend.
The International Bluegrass Music Association Awards are on Thursday, and "O Brother'' is nominated for album of the year, with songs from it nominated for best song ("Man of Constant Sorrow'') and gospel song ("I'll Fly Away'').
The "O Brother'' CD has sold more than 3 million copies. Follow-up album "Down From the Mountain'' has sold 300,000, and will be supported with a film to air on PBS and a 25-city tour.
Album producer T. Bone Burnett calls the Ethan and Joel Coen film "the best long-form ... music video ever made.''