Seek out a better experience, upgrade to a full membership! (Learn more)
 News Music Industry 10/04/2019

Amy Jeninga Promoted To Vice President, Digital Strategy For Universal Music Canada

Amy Jeninga Promoted To Vice President, Digital Strategy For Universal Music Canada

Video news

Our news in your mail

* indicates required
News frequency *


New York, NY (Top40 Charts) Universal Music Canada, the country's leading music company, is pleased to announce Amy Jeninga has been promoted to Vice President, Digital Strategy, effective immediately.

Reporting to Kristen Burke, Executive Vice President and General Manager, Jeninga will oversee the company's ever-evolving digital strategy portfolio, building and forging new global partnerships and opportunities, developing and leading plans to maximize digital engagement and growth for our artists, and ensuring Universal Music Canada is at the forefront of innovation, creativity and strategic leadership in the digital space.

Joining Universal Music Canada in 2010 as a Marketing Manager, Jeninga's career has developed as a vital member of the core team, with roles from Senior Manager, Marketing & Digital; Director, Marketing & Digital; and most recently, Senior Director, Digital Strategy. Her vast experience across various artist portfolios, keen understanding of the fast-paced changes in the digital space and ability to identify and create new opportunities with significant global reach for domestic and international artists, along with her passion and dedication to Universal Music Canada's growing artist roster, make Jeninga the ideal candidate for this new role.

"Amy's career to date has been incredibly impressive. She's a sharp, smart strategic thinker, always looking for the next big idea and ready to forge new partnerships that are mutually beneficial for our artists and partners," said Burke. "Her firm grasp of the inner workings of the business and her creative and strategic approach makes her the perfect person to take our digital strategy portfolio to the next level."

"I'm thrilled to be taking on this new challenge and working with such an innovative, forward-thinking team at Universal Music Canada," said Jeninga. "Together we use data, tech and creativity to connect the incredible music talent coming from Canada with fans globally."

Formed in 2018, the Digital Strategy team at Universal Music Canada consistently creates new opportunities for artists by extending and amplifying new and existing platforms. Notably, the team launched an exclusive partnership with Luminosity Gaming (the largest e-sports gaming team in Canada), marking the first time a music label and e-sports organization have banded together to formally connect music and the ever-growing gaming world. Working closely with Apple Music and the Toronto Transit System, the Digital Strategy team created the 'Tracks on Tracks' program, featuring commute-enhancing playlists featuring Universal Music artists such as Ariana Grande, Post Malone, Shawn Mendes, Migos, Billie Eilish, Kacey Musgraves and more, to offer commuters a range of ever evolving artist curated playlists on Apple Music and supported by advertising across and throughout the Toronto Transit System.

Universal Music Canada is Canada's leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.






Most read news of the week
Wargirl Releases New Music Video "How You Feel"!
Quiet Marauder Release New Social Media Inspired Video 'What Happened To Science' Feat The Burning Hell
The Weeknd, SZA & Travis Scott To Release New Song For "Game Of Thrones"
South Korean Girl Group Blackpink Releases "Kill This Love" EP
Infinite Eve Releases New Video For Their Cover Of Paramore's "Conspiracy"
New Rolling Stones Concert Film And Live Album "Bridges To Bremen," To Be Released June 21, 2019
Heart Attack Man Debuts New Song/Music Video "Out For Blood"
Reckless Kelly To Make Grand Ole Opry Debut This Saturday, April 6
David J (Bauhaus, Love And Rockets) To Release 'Thoughts And Prayers' 7" For Record Store Day Exclusive
Aerosmith Launches New Las Vegas Residency "Aerosmith: Deuces Are Wild"
Mike + The Mechanics 'Out Of The Blue' Featuring New Recordings Of Classic Hits On Deluxe Version
Tom Odell Releases 'Summer Day' From Moominvalley Soundtrack
Calvin Harris Celebrates 10 Year Anniversary Of "I'm Not Alone"
Loren Gray Shares Two New Singles - "Options" And "Lie Like That"
Soulful Singer/Songwriter Juvenal Maze Returns With RnB Sizzler 'In A Place/She Just Wanna'




© 2001-2019
top40-charts.com (S4)
about | advertise | site map
contact | privacy
Page gen. in 0.0672660 secs // 4 () queries in 0.06336784362793 secs
Top40-Charts.com
Members Area
Register or login with just your e-mail address

A validation link will be sent to your e-mail. The link will expire in 15'.


Support Top40-Charts.com
Free for everyone, funded by music lovers -> Find out how