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RnB 02/05/2019

MCM Pays Homage To The Evolution Of Hip Hop And Fashion With Documentary At Tribeca Film Festival

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MCM Pays Homage To The Evolution Of Hip Hop And Fashion With Documentary At Tribeca Film Festival
New York, NY (Top40 Charts / MCM) Luxury lifestyle goods and accessories brand, MCM, announces The Remix: Hip Hop X Fashion documentary, to premiere at Tribeca Film Festival on May 2. The film traces the origins of fearless, full-color hip hop style and explores the women and male allies who have transformed fashion through hip hop.

From the Bronx to the runways of Paris, the film leads with the journey of renowned fashion architect and new Global Creative Partner at MCM, , as one of the first stylists to meld streetwear with haute couture. The film delves into Hylton's most recognized fashion looks with her muses including Lil' Kim, Mary J. Blige and Missy Elliott. The documentary reveals the global cultural impact influenced by the fashion world with iconic fashion trends and styles from female designers and stylists working behind the scenes.

"MCM is honored to partner with Tribeca Studios and the talented Co-directors of this documentary Lisa Cortés and Farah X. We are proud to bring to light this story that has never been told about the incredible women who have had such a significant influence on the cultural landscape," said Patrick Valeo, MCM President, The Americas.

Supported by MCM and created in partnership with Tribeca Studios, The Remix: Hip Hop X Fashion documentary is produced and co-directed by Lisa Cortés, the Academy Award-nominated producer of Precious and The Apollo and co-directed by renowned film editor and director Farah X whose clients include icons such as Prince and Mariah Carey.

"As storytellers, the intersection of Hip Hop and Fashion presents a unique lens to examine the continuously evolving journey of Black creativity. For so long, we have culturally ignored what people of color contribute to the zeitgeist and that has to change. We felt it was important to shine a light on these creators and innovators, especially women, and what they have brought to the fashion world over the years," said Co-directors Lisa Cortés and Farah X.

The film examines works by legendary streetwear designers highlighting April Walker, along with key voices behind the cultural movement including: Music Icon, Mary J. Blige, Artist, Yoon Mi-rae, Vogue UK Publisher, Vanessa Kingori, Designer, Kerby Jean-Raymond, Designer, Dapper Dan, Founder of Highsnobiety, David Fischer, W Magazine Editor-in-Chief, Stefano Tonchi, Style Director of ELLE Magazine, Nikki Ogunnaike, Professor at Parsons and Critic at The Cut, Rhonda Garelick, Hip Hop Historian, Michael Holman, Stylist and Vintage Clothing Dealer, Gabriel Held, TV & Radio Personality, Bevy Smith, Mimi Valdes and many more.

Following the premiere, MCM will host an exclusive concert paying homage to the evolution of hip hop and fashion with a special performance by one of hip hop's founding women.

About MCM (Modern Creation München)
MCM is a luxury lifestyle goods and accessories brand founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM's millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.

MCM is currently distributed in 650 stores in 40 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and other countries. For further information about MCM: www.mcmworldwide.com.

About Tribeca Studios
In continued support of Tribeca Enterprises' mission, Tribeca Studios® develops and produces original programming for leading digital networks, custom film projects in association with brand partners and digital content for emerging platforms. Tribeca Studios delivers high quality storytelling across the evolving media landscape by utilizing our network of filmmakers and established track record in film and television production. www.tribecafilm.com @Tribeca

About the Tribeca Film Festival
The Tribeca Film Festival, presented by AT&T, brings visionaries and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, gaming, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. The Festival champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. Now in its 18th year, the Festival has evolved into a destination for creativity that reimagines the cinematic experience and explores how art can unite communities. The 18th annual edition will take place April 24 - May 5, 2019. www.tribecafilm.com/festival






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