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 News Pop / Rock 18/06/2019

Tove Lo Reveals Hilarious New Music Video For Latest Single "Glad He's Gone"

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New York, NY (Top40 Charts) Today, multi-platinum, Grammy-nominated artist Tove Lo debuted the official music video for her latest single, "Glad He's Gone". Directed by Vania Heymann and Gal Muggia and shot in Kiev, the video is a hilarious SNL skit-worthy take on those lengthy friend-in-need phone calls between besties. Witnessing a supportive Tove Lo walking (literally) to the ends of the earth, comforting her recently dumped pal, while embarking on her own unforeseen high-drama adventures in the process. Speaking on the video, Tove Lo reveals "I think this might be the best video I've ever done. It tells the story of the song SO WELL while being a bizarre mini action movie. I loved working with the directors Vania & Muggia, who came up with this genius idea. The four day and night shoot in Kiev was very intense but with the best and most hard working crew! If anything, it made me realize how much I love acting (and that I'm a real committed friend haha)".

Speaking about the song, Tove Lo reveals: "We've all been on both sides of the break up pep talk with our friends and we all know how good it feels to get your partner in crime back when they finally leave that idiot behind."

Earlier this month, the Stockholm-born artist also confirmed that her fourth full-length album is on its way. Recorded between Los Angeles and Sweden, Sunshine Kitty represents a new chapter for Tove, marked by a reclamation of confidence, hard-earned wisdom, more time, and a budding romance. The title is "a play on pussy power, but it's a happy, positive way of seeing it," Tove Lo states. "It ties in with the lynx. This cartoon cat (featured on the artwork) is an extension of me and part of the new music. She's super cute, but she does stupid shit like getting in fights and getting fucked up. It's how I feel the album sounds."

Hailed by Rolling Stone as "a kiss-off track with a twist," and NPR lauding it as "hypnotically infectious," with TIME Magazine calling it "a treat," "Glad He's Gone"offers fans a first taste of her newfound self-acceptance and happiness. Co-produced by Shellback and Struts, the track opens with a delicately plucked acoustic guitar entwined with her usual devilishly angelic delivery before she locks into an eyebrow-raising call-and-response with herself. Everything culminates on the high-pitched hook, "You're better off, I'm glad that he's gone. "It's about friendship and love," she goes on. "It's the obligatory pep-talk you give your girlfriend when she's going through a breakup. You're reminding her she's your partner-in-crime and showing unconditional support. It makes fun of the demands of being a good girlfriend and the dirty stuff you do just to make him confident. There's a message to it. I'm telling a real story that I think girls need to hear. You want to know your friends are there for you during a breakup. It's about all the fun you can have after heartbreak."
"Glad He's Gone"is out worldwide now.
Sunshine Kitty Tove Lo's forthcoming fourth studio album is due for release later this year.

More details to come soon.
"A kiss-off track with a twist." - Rolling Stone
"Her trademark has always been raw honesty about the harder edges of young adulthood, from wild nights to sexual liberation. Now, she's using that honesty in a sweeter, more compassionate direction. It's a treat." - TIME Magazine
"Tove also makes an excellent wingwoman, the kind we'd want at our side should we find ourselves in a similar situation." - PAPER Magazine
"Hypnotically infectious." - NPR
"Tove Lo's breezy and unapologetic "Glad He's Gone" will get you back up and dancing again." - The FADER
"This spunky dry-those-tears-and-party anthem is about shedding the dead weight that comes in the form of a particularly awful ex, and while it's no slow jam, it moves along at a comfortable enough pace to pat your BFF on the back and remind her he's no longer ruining her life." - MTV News
"An acoustic guitar-tinged bop." - Stereogum
"It's smart and full of wisdom but does not compromise the tongue-in-cheek lyricism that makes Tove so lovable." - Billboard

By way of confessional candor and intimate mysticism, Tove Lo give others an outlet and quietly inhabits nearly every corner of pop music. Her 2014 full-length debut, Queen of the Clouds, reached platinum status and yielded "Talking Body," "Moments," and the quintuple-platinum smash "Habits (Stay High)," which peaked at #3 on the Billboard Hot 100. She lent her inimitable voice to Charli XCX's "Out of My Head" with Alma as well as to the platinum Nick Jonas hit "Close" and Flume's gold-certified "Say It" as well as dance chart-toppers such as Alesso's "Heroes," Major Lazer's "Blow That Smoke," and Lucas Nord's "Run On Love." 2016's Lady Wood bowed at #11 on the Billboard Top 200 as its lead single "Cool Girl" clocked upwards of 800 million streams. The sequel, Blue Lips (Lady Wood Phase II), landed on Rolling Stone's "20 Best Pop Albums of 2017." Additionally, the seismic single "Bitches" [feat. Charli XCX, Icona Pop, Elliphant, & ALMA] represented a watershed moment for women empowerment in pop. Tove brought together some of the best and brightest female songwriters and artists (and closest friends) and delivered a statement that proved inescapable.

Along the way, she enchanted audiences on tour with Coldplay, Katy Perry, Maroon 5, and more. Simultaneously, her voice as a songwriter continues to shine. She co-wrote Ellie Goulding's quintuple-platinum "Love Me Like You Do" for Fifty Shades of Grey. Other writing credits include Lorde favorite "Homemade Dynamite" from 2017's Melodrama as well as cuts for Zara Larsson, Icona Pop, Victoria Justice, MS MR, Lea Michele, and Hilary Duff.

Never one to shy away from a challenge, Tove Lo released her short film Fire Fade in 2017. A 21-minute film starring Tove Lo, incorporating five songs from her Top 10 album LADY WOOD: "Don't Talk About It," "Imaginary Friend," "Keep It Simple," "Flashes," and "WTF Love Is."
Fire Fade followed her critically acclaimed and controversial short film Fairy Dust, the raw and bold 31-minute film saw Tove Lo make her acting debut alongside "alter ego" co-star Lina Esco (Kingdom, Flaked). Fairy Dust hailed by V magazine as "a raw, beautiful, and proudly provocative exploration of sexual desire, obsession, denial, and pain," also incorporated five songs from LADY WOOD: "True Disaster," "Influence," "Lady Wood," "Cool Girl," and "Vibes."






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