Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address
MP3 and More 16/07/2019

New Shoot & Repurpose Strategy Delivers A Harvest Of Added Value To John Deere

New Shoot & Repurpose Strategy Delivers A Harvest Of Added Value To John Deere

Our news in your mail

* indicates required
News frequency *

New York, NY (Top40 Charts) Take decades of production know-how. Mix it with experience working in corporate marketing. Blend in a keen awareness of social media's ravenous appetite for video content. And you get Beard Boy Production's exclusive new strategy for bringing added value to your video project: Shoot & Repurpose™.

It works this way: With an astute pre-production strategy and just a bit more effort on shoot day, Beard Boy can overachieve—shooting enough footage to fit the requirements of a given script, then going beyond to capture additional interviews or b-roll of a client's people, programs, products, facilities and more. In the process, Beard Boy creates an archive of footage and production elements that can be repurposed into future videos.

Through the company's Adsmith service, this strategy was applied to the launch of a breakthrough new product John Deere developed, a planter called ExactEmerge. Since the launch required economically reaching a wide range of audiences—using a full array of media platforms—Shoot & Repurpose was deployed.

Adsmith leveraged shot footage and repurposed existing archived elements to create Web videos, product videos, TV spots, radio commercials, trade show videos, in-dealer motion-graphic videos and 3D animations-plus varying versions for Canada, even South America and China.

By amortizing shoot and post production costs over all of these executions, the client gets more for their money-today and tomorrow.

Shoot & Repurpose is part of the The Beard Boy Way - which offers five proprietary services, strategies and processes that provide greater value to every project.

Clients like Miller Beer, Los Angeles Angels of Anaheim, John Deere, a large bank in America we can't mention by name, and Blue Cross and Blue Shields nationwide agree: Sure, Beard Boy has a silly name, but they love the seriously effective way they work.

Most read news of the week
Ed Sheeran Set To Claim His 7th UK No1 Single
Stunning Second Album From The Magic E's
R&B Singer/Songwriter Kevin Ross Inks Label Partnership With Empire Distribution
Drummer Jordan Cannata (Adrenaline Mob, Stereo Satellite) On European Tour With Dark Sky Choir
Of Monsters And Men Releases New Song "Wild Roses" Out Today
Lakes Share Video For 'Reindeer' Feat. Paul Etienne Of Nervus
Mac Powell & The Family Reunion Release New Song "Mess Of Me"
Alejandra Guzman Surprises Us Again With Another Classical Spanish-Language Rock Song "Oye Mi Amor"
Rocky Kramer's "Firestorm" Set To Blaze On August 9, 2019
80s Synths, EDM Beats And A Dash Of Film Noir, Mai Eve Unleashes 'I Will Love You'
Top 4 Music-themed Online Games You Should Know About
Lillie Mae Releases New Single "Terlingua Girl"
Capture Drops New Single/Video "No Cure"
Frank Turner Announces US Tour Dates, New Album Out 8/16
Kendrick Lamar Ties Eminem's Billboard Record!

© 2001-2020 (S4)
about | advertise | site map
contact | privacy
Page gen. in 0.5452600 secs // 4 () queries in 0.0059518814086914 secs

Support (5$/year) We noticed you are using an Ad blocker! Please consider supporting our site. We provide free content for everyone and would love to only be funded by music lovers -> Find out how