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Classical 05/09/2019

Deutsche Grammophon Kicks Off Year-long Celebration Of Beethoven's 250th Birthday With New Campaign, Beethoven 2020

Deutsche Grammophon Kicks Off Year-long Celebration Of Beethoven's 250th Birthday With New Campaign, Beethoven 2020

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New York, NY (Top40 Charts) Deutsche Grammophon/Universal Music today unveiled its major new Beethoven 2020 campaign at an exclusive launch event at the Beethoven-Haus Bonn, marking the start of a new partnership between the research centre and the label that has recorded more of Beethoven's music than any other. VIP guests and international media were invited to get a first look at The New Complete Edition - a remarkable new box set and digital series featuring over 250 artists and 175 hours of music - and hear from four key figures who will be celebrating the composer's 250th anniversary: world-renowned conductor Andris Nelsons; celebrated violinist and incoming President of the Beethoven-Haus Bonn, Daniel Hope; Malte Boecker, Executive Director of the Beethoven-Haus Bonn and Artistic Director of BTHVN2020; and President of Deutsche Grammophon, Dr Clemens Trautmann.

The centrepiece of the campaign is Beethoven - The New Complete Edition, which will be released on 8 November 2019. This 123-disc limited edition has been created in partnership with the Beethoven-Haus Bonn and compiled in collaboration with Decca and ten other labels. It includes a new essay written by Professor Dr Christine Siegert, Director of the Beethoven Archive. This new collection represents the most up-to-date and comprehensive anthology of Beethoven's music ever, recorded by some of the world's greatest performers from Böhm to Brendel, Menuhin to Mutter and Perahia to Pollini. It includes a number of world premiere recordings: superstar pianist Lang Lang plays the little-known Menuett in C major (WoO 218) and Daniel Hope performs nine fragments or movements, including the last musical thought Beethoven wrote before his death. These are available now as a standalone digital album entitled "Rarities", with many other recordings in the box set to be released digitally in the coming months.

"This selection of prize-winning recordings, rare gems and previously unreleased new recordings is a wellspring of musical inspiration and a perfect starting point for an extensive discovery of Beethoven's legacy," notes Malte Boecker of the Beethoven-Haus Bonn. Daniel Hope adds that he is "honoured to have recorded newly discovered works by Beethoven for the first time, in conjunction with the meticulous and scholarly work of the Beethoven-Haus".
Watch the trailer for The New Complete Edition:

Deutsche Grammophon/Universal Music, also has an ambitious array of new Beethoven releases. Andris Nelsons and the Wiener Philharmoniker are joining forces to record all nine symphonies - a project that promises to reveal the compelling partnership between the conductor acclaimed by Die Zeit as "a force of nature" and the most renowned Beethoven orchestra in the world. The new cycle, released on 4 October 2019, is presented in a deluxe box with five CDs and a single Blu-ray Audio disc in TrueHD sound quality. Nelsons and the orchestra will perform complete cycles of the symphonies next year in Paris, Hamburg, Munich and Vienna.

Legendary Beethoven interpreter Maurizio Pollini will offer his mature thoughts on the composer's late piano sonatas in a brand-new release. He will also perform at Munich's Herkulessaal on 27 September 2019 in a special concert to kick off Beethoven's 250th anniversary campaign. A new album from Jan Lisiecki, released on 13 September 2019, features the acclaimed young pianist's fresh and insightful interpretations of the five piano concertos, in which he directs the Academy of St Martin in the Fields from the keyboard.

A host of other Beethoven albums are set to follow in 2020. Award-winning pianist Víkingur Ólafsson presents his interpretation of the beloved "Moonlight" Sonata, Daniel Hope turns narrator for Beethoven for Children and Matthias Goerne explores the rich expressive range of Beethoven's Lieder.

Further anniversary-year highlights include Rudolf Buchbinder's Diabelli 2020 project, which pairs Beethoven's famous set of piano variations with specially commissioned responses from today's major composers including Brett Dean, Max Richter, Lera Auerbach, Krzysztof Penderecki, Rodion Shchedrin and Jörg Widmann; and Krystian Zimerman's own distinctive survey of the complete piano concertos.

"Beethoven's world was turned upside down when he was still a young man," observes Dr Clemens Trautmann, President of Deutsche Grammophon. "He was only in his late twenties when his hearing - the sense most vital to a composer - began to fail. By his mid-forties he was almost totally deaf. And yet he went on to write many of his greatest works long after he could no longer hear them in performance. The 250th anniversary of his birth is the time to reflect on Beethoven's courage, a time to tell stories about his refusal to be silenced, a time to 'Play on, play against all odds'. We're delighted to work with our partners at the Beethoven-Haus Bonn and to be implementing a range of ambitious global digital initiatives that will open fresh perspectives on the composer's art. Beethoven will be at the heart of the Yellow Label's programme, in recordings, online and in performance, from now until January 2021."

The "Play on" spirit pervades Deutsche Grammophon's digital anniversary projects and social media initiatives. As well as a brand-new website (, there will be a playlist of historical Beethoven recordings made newly available as part of The Shellac Project, DG's collaborative restoration project with Google Arts & Culture, through which digitised recordings are created from original matrices. In addition, there will be a new year-long video series from leading international music critics introducing 25 cult Beethoven albums. To bring these digital projects to life, there will also be a series of live events - from Beethoven Yellow Lounge events worldwide to a rich and illuminating BTHVN2020 programme with the Beethoven-Haus Bonn. Further projects and partnerships will be announced shortly.

In the lead-up to Beethoven's 250th anniversary on 17 December 2020, Deutsche Grammophon will celebrate the composer's musical legacy and shine a light on the works which have made him one of history's most enduring figures. Together with the Beethoven-Haus Bonn, the label aims to bring together a combination of pioneering scholarship and matchless artistic achievement to showcase the composer in the digital age. Play on!

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