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Capitol Music Group Holds 2nd Annual Music + Tech Festival, "Capitol Royale," In Hollywood

Capitol Music Group Holds 2nd Annual Music + Tech Festival, "Capitol Royale," In Hollywood

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New York, NY (Top40 Charts) Festival Brought Together Creators, Musicians, Coders, Startups And Music Fans To Celebrate "Music on the Move" Challenges Hosted By Vince Staples & Katori Walker 27 Apps Built And Over $35,000 Rewarded In Prize Money

Signaling its commitment to being a pioneer in the music and tech crossover space, Capitol Music Group hosted its second annual Capitol Royale — a creativity and innovation marathon that took place in Hollywood November 15-17. Over the three-day conference, 27 apps were built and over $35,000 in prize money was rewarded.

Capitol Royale 2019 celebrated "Music on the Move," bringing together leading creatives, coders, designers, startups and music fans to explore the innovations that best embody the future of music. Programming reflecting the themes of "Music On the Move," such as greater inclusion, immersive technology, and an increasingly cross-border landscape guided the narrative of this year's festival.

Motown artist Vince Staples hosted the "Music That Moves YOU" challenge—presented by SDL, FordDev, Connected Travel, Arrive, iHeartMedia, and Ticketmaster—in which developers were asked to go beyond music streaming to create apps that deliver compelling in-car, 360 artist experiences. The winning team, Stardust, was presented with a $12,000 grand prize check by Staples and Scott Burnell (Ford) for their personalized interactive radio DJ in-car app. At the awards ceremony, Staples said, "The future of music consumption and discovery must be rooted in technological advancement in order for it to grow."

The event festivities commenced Friday evening at Avalon Hollywood, where Heather Lowery via Femme It Forward hosted showcases that highlighted the depth, power, and talent of women in music and entertainment. A DJ set by Girls Make Beats, a nonprofit organization that empowers girls by expanding the female presence of DJs, Music Producers, and Audio Engineers, kicked off the event. Performances included CMG's Layton Greene, Maya B, DeathbyRomy and Phem. Amber Grimes, who leads Capitol Music Group's Global Creative team hosted a fireside chat with FLETCHER on the importance of female empowerment and connection. The evening ended with a surprise Meduza hologram DJ set presented by Holocryptics and 3opolis with subsequent DJ sets presented by STREO.

Capitol Music Group's Chairman & CEO Steve Barnett, CMG Chief Operating Officer Michelle Jubelirer and UMG's Chief Information Officer Dan Morales delivered Capitol Royale's opening remarks on Saturday afternoon. Directly following, Glitch CEO Anil Dash gave a keynote address highlighting the relationship between tech innovation and artistic expression.

Capitol artist Katori Walker partnered with Bose to host an activation and hacker challenge. Attendees experienced location-based storytelling by putting on the Bose AR frames and walking through an interactive photo gallery of pivotal moments from Katori's life. The Bose AR challenge gave software developers the opportunity to build a walking tour around Los Angeles utilizing the Boise Creator Tool and Katori's narration. The challenge boasted two top winners—team Catch, for their Pokémon Go For "Catching" Music experience and Carseat Singer for their handsfree-gesture-controlled in-car singing program from production masters. Katori also participated in the "Storytelling with Technology" panel along with Matt Neutra, Lead Experience Engineer at Bose - one of 18 panel discussions and masterclasses that took place at both Dolby Screening Room Vine Hollywood and Capitol Records.

Capitol Royale attendees were treated to musical showcases presented by Bandsintown's Big Break series (Adrian Jean, Dead Poet Society, Hello Forever and Jay Wile), Live Nation's Ones To Watch (Katori Walker, Lauren Sanderson, Kaya Stewart and Tobi ), and the Motown Musician Accelerator program (Asante, Charity, MYNA and Kaleb The Intern, Bravo and WebsterX).

Capitol Music Group's partners for the event include Bose, SDL (adopted by automakers such as Ford, Toyota, Subaru and Mazda), gener8tor, ConsenSys, Bandsintown, Spin, Glitch, Cloudinary, Ones To Watch, See Tickets, Facebook, Holocryptics, 3opolis and Hypno. Together with startup accelerator gener8tor, Capitol hosted a Startup Garden between selected startups and venture capitalists and innovation executives.

Participants in the Hackathon, hosted in part on Glitch's creative coding platform, accessed a catalog of approximately 40,000 pre-cleared audio streaming tracks. Additionally, Hypno's instant camera API allowed developers to shoot and mix mini music videos in real-time.

Capitol Royale 2019 Partners:
3opolis
Arrive
Bandsintown
Beat Swap
Bose
Calamigos Ranch
Cloudinary
Connected Travel
ConsenSys
Dolby
Facebook
Femme It Forward
Ford Dev & SDL
gener8tor
Glitch
hClub
Holocryptics
Hypno
Midem
Ones To Watch
Pioneer DJ
See Tickets
Select Management
Spin






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