J Balvin & will.i.am Preview Colores, A Collection Of Audio-Enhanced, Modular, Voice-Controlled Glasses In Miami

New York, NY (Top40 Charts) Sunday in Miami, COLORES audio-enhanced eyewear made its worldwide debut, as worn by proud Champion of Latino Gang J Balvin. J Balvin wore the new COLORES Sport model during halftime of "The Big Game" as he performed "Mi Gente" and "Que Calor".

COLORES de J Balvin is a collaboration between J Balvin and will.i.am that meets at the intersection of technology and fashion, by bringing consumers a new way to express themselves through audio-enhanced eyewear. Combining the cultural force of J Balvin and the futurism of will.i.am, COLORES is a ground-breaking, high-fashion product that converges sight and sound.

J Balvin: "Will is an innovative artist that I've admired for many years, so it was a real pleasure to first collaborate with him and BEP on 'Ritmo (Bad Boys for Life).' It's been wonderful to now have the track become another #1 single and lead to a more creative partnership where we can fuse our shared interests in technology and fashion."

"Working with J Balvin to design and create COLORES has been an amazing experience. We've combined the best of avant-garde eyewear styling with advanced audio technology features which fans are going to love," commented will.i.am.
Fans can get more information here www.coloresdejbalvin.com.