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Country 20/08/2020

Northcote Explores His Journey Through Darkness On New Album Let Me Roar

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New York, NY (Top40 Charts) Today, Canadian singer-songwriter and storyteller Northcote (Matthew Goud) announces his new album Let Me Roar, out October 23 via Black Box Music. Written in the wake of a low point in Goud's life, Let Me Roar charts his journey out of darkness. Now not quite into the light, but at peace with the messiness of the things he cannot change, this Canadian troubadour shares stories of loss, addiction, friendship, parental sacrifice and more to portray his own journey of personal growth and self-acceptance with intimacy and immediacy.

"Feeling hollow and burnt out, I entered an educational retreat on Gabriola Island, BC," shared Goud. "In the weeks following this retreat I pulled together the material and made plans to record what would become Let Me Roar. When I think of this record, I feel frightened by that period in time and also comforted by the memories of my friends and I recording together."

Originally a poem, his latest track "Streets of Gold" pulls the curtain on the homelessness and ongoing opioid crisis in his hometown. Working with marginalized and at-risk communities while he's not on the road, Goud sees all too often that property is often valued over the well-being of your neighbors.

Listen to "Streets of Gold" via American Songwriter here.
Let Me Roar is a complete look at Goud following one of the biggest challenges of his life, and a testament to the resilience and perseverance he found within, something that's abundantly clear on the albums previously released singles. "Nine To Midnight" finds Goud looking back at his childhood and recognizing the sacrifices his father made to provide. On "Dancers and Queens," Goud tips his hat to the unique people -- eccentrics, travellers and artists, much like himself -- who followed their own path rather than what was expected of them, while on "Keep On Saying Goodbye," he looks at the borders and boundaries that keep us in one place physically and emotionally. These singles found global support on marquee playlists Spotify's Fresh Folk and Renegade Folk, Apple Music's Southern Craft and Breaking Singer Songwriter, and Amazon's Fresh Folk & Acoustic and Fresh Folk & Americana.

To connect with fans during the pandemic, Northcote hosts a weekly live stream concert every Thursday at 7 pm EDT/4 pm PDT via Instagram. Each week he's performing the tracks from his new album for the first time and also covering some of his favorites from artists like Chris Stapleton, New Order, Smokey Robinson, Leon Bridges, Sheryl Crow and Angel Olsen. Tune in HERE.

LET ME ROAR TRACKLIST:
Let Me Roar
Keep On Saying Goodbye
Dancers and Queens
Held My Hand
Freedom
Pre-save/pre-order here: smarturl.it/northcoteLMRpre
Additional production and mixing by Derek Hoffman
Engineered by Justin Koop at The Noise Floor Recording Studio in Gabriola, BC.

Northcote is a Canadian singer/songwriter/storyteller/guitarist. Musically, Northcote -- aka Matthew Goud -- falls somewhere between Ruston Kelly and Jeff Tweedy: wistfully intimate vocals mixed with a rock n' roll poet's heart. Goud has performed alongside some heavyweights of modern folk/Americana and rock, including Frank Turner and The Gaslight Anthem). From the small clubs to beautiful churches to some of the world's biggest concert halls, Goud can make any space feel intimate. On October 23rd, Northcote will release 'Let Me Roar,' an album created in the wake of a two year period of self-acceptance and self-reflection. Northcote lives in British Columbia with his wife, where he works as a mental health worker when he's not making and playing music.


Black Box is an independent record label, artist management and music publishing company based in Toronto, Canada. With over 15 years of experience working alongside critically acclaimed and commercially successful artists across multiple genres, Black Box is the most diverse and versatile music company in the country. Black Box has over a dozen JUNO Award nominations across multiple categories, four Polaris Music Prize nominations, and over two-dozen top-10 radio hits across their various interests. Recent successes include Canada's biggest rock exports in recent years, The Glorious Sons and JJ Wilde, the multi-dimensional singer/songwriter/rapper SonReal and one of the most recognized voices in Canadian hip-hop, Classified. In addition to Black Box's label and management work, they are also partnered with 11-time GRAMMY Award winner Babyface in the Good Vibes Music Group publishing venture.






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