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Pop / Rock 18/09/2020

Valley Release Reminiscent New Track "Hiccup"

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New York, NY (Top40 Charts) JUNO nominated, indie-pop band, Valley share their latest track "hiccup" today with Universal Music. "hiccup", which was co-written by Lowell (Bulow, Hailee Steinfeld, Madison Beer), highlights the band's signature synth-drenched sound that positions perfectly crafted hooks, built to spiral around headphones over vivid and emotionally-charged lyrical imagery. Coinciding with the release of "hiccup" is the accompanying music video also out today.

In true Valley fashion, "hiccup" addresses the feelings of grief that come along with a breakup and softens them with pop melodies and airy harmonies. The band explains, "hiccup" is the story of a person that you once knew everything about, and they knew everything about you. Maybe you were ghosted, unfollowed, blocked…regardless, the time you spent together feels like an illusion and despite your best effort to get over them, a small part of you still wonders what they're doing now. There are so many breakup songs out in the world already, but this is our truth on heartbreak. The word "hiccup" felt like the right way to title the feeling of a "breakup" visually without being too obvious. Hiccups are like little texts your mind receives with attachments of photos, memories, and locations, where there's no "do not disturb button' to help process losing someone. Having those kinda' hiccups really sucks."

The accompanying DIY video which was shot at Valley's local skate park and directed by the band acts as an extension to the song, taking the listener past the feelings of heartbreak and celebrating the individuality that is learned through moving on. Valley illuminate on the idea for the video, "we've always identified the "hiccup" video concept as being a sentimental sequel to the song. It feels like the last phase of a breakup where you finally reclaim your sense of self again; doing things for you again, surrounded by good people and a genuine sense of closure on your past. It's important to us that every visual piece we create as a band, we intertwine our past, and build on our personal and collective narrative in the aesthetic. For the video: what do you do after a breakup? You dye and shave your head, you get a tattoo, you skate with your friends and eat shitty food. And that's exactly what we did. At least that's what we would do? Did?"

Valley has spent the past two years developing and becoming one of the top internationally streamed Canadian-domestic acts worldwide. Using their voices to help Gen-Z normalize much-needed conversations about mental health, Valley strives to build a safe space for listeners to embrace when they're feeling alone during dark times of lingering negativity, struggles with apathy and other tremulous emotions. This connection with their fans helped the indie-rock ensemble of friends build an organic buzz. With only a pair of self-written, self-produced, debut releases under their belt (including their EP This Room Is White and full-length MAYBE), the band has collected nearly 47 million streams on Spotify alone, a 2020 JUNO Award Nomination, support slots with Lennon Stella and The Band Camino on sold-out North American tours in 2019, and a confirmed support billing with LovelyTheBand once the touring world reopens.

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