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Pop / Rock 22/10/2020

K-Pop Group, Cravity, Release Video For "Ohh Ahh"

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New York, NY (Top40 Charts) K-Pop Rookie boy band, CRAVITY, have released a bright and fun choreography video for their funk-based song "Ohh Ahh." The song comes off their 2nd album, CRAVITY SEASON2. [HIDEOUT: THE NEW DAY WE STEP INTO], which was released back in August. Consisting of 9 members [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin]; CRAVITY has garnered the title "Super Rookie" over in Korea, due to the success of their debut album, which also hit No. 1 on U.S. @iTunes Top K-Pop Albums chart, making them the first #Kpop rookie group to debut in 2020 to earn this achievement. CRAVITY also recently took home their first Korean Music Show Trophy since their debut, which was only in April of this year.

The band members shared their behind the scenes experience; "It was a different experience for all of us because unlike our previous Music Video shootings, this one was all performance-oriented. We shared various ideas and discussed our movements and gestures while monitoring the filmed footage. As all of the members were together throughout the whole shooting, we paid more attention to each other, worked together as one. The shooting was filled with laughter and enjoyment."

CRAVITY, who expressed their desire to break the rules that the society set for them in their debut album, strives to embrace the freedom and go further to test their own limits with their second album. Allen tells iHeart Radio; ""Flame" is a song about our burning passion and desire to test our limits, so that we may push further and realize our dreams. We hope our fans LUVITY are able to see a more mature side to us through this album." Within this second album, the nine members are awed at the new experiences they go through and the processes within that came with their debut back in April. Their burning passion urges them to push forward, but a slight feeling of anxiety coexists and seems to hold them back. Regardless, they seem to even be enjoying these anxieties, and look forward to discovering more of the unknown world that they haven't ventured into as of yet. Through [HIDEOUT: THE NEW DAY WE STEP INTO], CRAVITY plans to share their feelings as they mature with their audience.

CRAVITY's debut album SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER Magazine, Access, iHeart, J-14, MTV News, Earmilk, Teen Vogue, and Rolling Stone who referred to their title track as "An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included)." In addition to that, CRAVITY made a splash on social media, debuting at No. 12 on Billboard's Social 50 chart for the week dated April 25.

Inspiration behind the name, CRAVITY, came to fruition through the combination of "Creativity" and "Gravity," Starship Entertainment's new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin], CRAVITY, which is also an acronym for "Center of Gravity," is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent. As humans, we all have our own "first experiences"; whether that be in school, society, or in a relationship. When encountering new relationships, we sometimes prepare ourselves by running from the starting line at full speed, hearts racing, butterflies in our stomach, but at the same time we are afraid. We are hopeful, but we also experience despair.






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