Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address
Pop / Rock 25/08/2021

Not My God Bring Eerie Beauty In Brand New "Ashes" Video

Hot Songs Around The World

Water
Tyla
328 entries in 20 charts
Lose Control
Teddy Swims
388 entries in 25 charts
Beautiful Things
Benson Boone
234 entries in 26 charts
Houdini
Dua Lipa
313 entries in 26 charts
Lovin On Me
Jack Harlow
327 entries in 23 charts
Stick Season
Noah Kahan
359 entries in 20 charts
Si No Estas
Inigo Quintero
303 entries in 17 charts
Yes, And?
Ariana Grande
195 entries in 27 charts
Overdrive
Ofenbach & Norma Jean Martine
186 entries in 14 charts
Anti-Hero
Taylor Swift
620 entries in 23 charts
Greedy
Tate McRae
682 entries in 28 charts
New York, NY (Top40 Charts) Résumés don't tell you everything you need to know about sonic sorcerers, but sometimes, they're pretty accurate guides. The two members of NOT MY GOD have been fusing hardcore industrial music and electronic pop for years - and their recent collaboration has amplified the diabolical intensity and frightening immediacy of the music they're making. Fans of heavy music will recognize vocalist Tim Sköld for his extensive work with Marilyn Manson, KMFDM, and the Newlydeads, his production for Motionless in White, and his own self-titled industrial metal album SKOLD, which was released to ecstatic reviews. NOT MY GOD multi-instrumentalist Nero Bellum played synthesizer with SKOLD live; Tim Sköld contributed guitar to Psyclon Nine, Bellum's unprecedented, innovative amalgam of darkwave, EBM, hellish techno, and black metal. In short, these are two masters of electronic evil we're talking about, and their decision to join forces sent shivers of delight through the industrial underground.

Yet as wicked as their sound can be, it's also effortlessly catchy. Bellum and Sköld certainly know how to bludgeon the listener, but they can also craft and bait a hook. "ASHES," their latest single, builds on the aesthetic success of NOT MY GOD, the pair's winter 2020 debut album. It's a bloodstained tapestry of ominous synthesizer textures: destabilizing deep-bass wobbles, horror-movie piano plinks, oscillating, analog-sounding riffs, infernal machine noises, and blasts of white noise and steam-hiss. Sköld's rasp is halfway between a threatening whisper and a strangled scream. Yet when he wants to, he can sing melodiously in a voice of eerie beauty. "The blackest of kingdoms lay open," Sköld croons. He's inviting you in — if you dare.

It's hard to imagine a more sinister teaser for the upcoming album Simulacra than the "ASHES" clip. Sköld and Bellum, in full-face makeup, are drowned in lurid illumination. The frames of the clip are saturated in demonic reds and icy blues. Periodically, the footage blurs, snaps back in to focus, jumps ahead, stutters, repeats. It all suggests jittery heartbeats and the hallucinatory quality of a moment of pure horror. There's a swinging upside-down cross, a fall of feathers, a bench for kneeling in cruel prayer. Yet, the most menacing shots in the "ASHES" clip are the ones of the musicians themselves. Sköld at the microphone is utterly possessed - driven to communicate pain, torment, and a kind of devilish excitement. Bellum, meanwhile, stands impassively at his synthesizer, twisting knobs like the maddest of scientists, dialing up distress signals designed to unnerve, discomfort, fascinate, and thrill.






Most read news of the week


© 2001-2024
top40-charts.com (S4)
about | site map
contact | privacy
Page gen. in 0.5596659 secs // 4 () queries in 0.10361576080322 secs


live