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Pop / Rock 05/10/2022

Reimagining BBC Radio 1's Most Played Track Of 1988 By The Adventures

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Reimagining BBC Radio 1's Most Played Track Of 1988 By The Adventures
New York, NY (Top40 Charts) Music 4 Ukraine is releasing the charity single 'Heal This Broken Land' on Friday 30th of September 2022, accompanied by an official music video. The song is an ambitious rework of the 1988 hit 'Broken Land' by The Adventures, which was the most played track on BBC Radio 1 for that year and remains a firm radio favourite to this day. Originally written for the tragic events of The Troubles in Northern Ireland, the new version adapts its emotive theme, powerful lyrics and haunting melodies to reflect on the disastrous conflict between Ukraine and Russia, marking the 6 months since the beginning of the ongoing invasion.

'Heal This Broken Land' features the original artist The Adventures and other iconic artists from the 80s such as The Christians, Nick Heyward, T'Pau, Then Jerico, Brother Beyond, Doctor and The Medics, as well as backing singers Kelly Barnes and Ben J A and accomplished production teams. The single received incredible reception on its symbolic launch at this summer's animal welfare fundraiser Forever Young Festival to a crowd of 26,000 people, and has already confirmed the support of over 20 radio stations in Ireland ready to air the song upon its release and aid the cause. The collaboration was brought to life by Dr. Sharon Alston, a veterinary surgeon, charity director and festival owner who shed light on the upcoming release:

"Heal This Broken Land'' is a charity single, released to raise funds and awareness of the desperate plight of the children and animals devastated by the horrific invasion of Ukraine by Russia. As the conflict rages on, orphaned children and pets need support and rehousing. Our mission is to raise funds and awareness to support the charities working in these heartbreaking and perilous situations."

Dr Alston had already joined forces with other charities to get direct animal aid delivered into Ukraine. With the devastating invasion still going on, and inspired by artists she had worked with for the festival in the past, Sir Bob Geldof and Midge Ure, the charity collaboration became the obvious way to gain better reach and help those most in need. A timeless track delivered in the style of Band Aid, it perfectly captures the current wave of retro revival. The dedication and drive of everyone involved in the collaboration is entirely philanthropic, aiming to achieve everything that's possible to help the people and animals of Ukraine. Follow Music 4 Ukraine on socials to keep up to date on the upcoming release and possible ways to support the noble cause.

Adapted from The Adventures' smash hit 'Broken Land' which was the most played track of 1988 on BBC Radio 1, 'Heal This Broken Land' was spearheaded by Dr. Sharon Alston and takes the concept of the original to create a heartfelt Indie Rock track about the harsh realities of Russia's invasion in Ukraine. The single was created to raise funds and awareness for the desperate plight of families and animals affected by the invasion.
Inspired by charitable champions such as Sir Bob Geldof and Midge Ure, Dr. Sharon Alston aims to reach out to the world shedding light on the harsh realities of the current everyday life in Ukraine with a song full of 80s synthesisers and plucky guitars accompanied by glorious vocals.
The single received incredible reception on its symbolic launch at this summer's animal welfare fundraiser Forever Young Festival to a crowd of 26,000 people.






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