London, UK (Mick Star Official Website) - Mick Star, the reclusive rock musician who is rumored to have angered the Bush White House with the 2005 'on-line only' release of 'Jets' (www.mickeystar.com), his anti-Iraq war hit song, is now turning heads with his unorthodox, yet simple approach to the Pop Music
marketplace. And if what is being written in on-line marketing trade journals about his internet marketing techniques is about to happen, Mick Star may be on his way to who knows where. Reached between recording sessions at Digital
Dog Studios in Philadelphia, PA, Mick Star briefly explained his musical marketing model.
'With the technical changes taking place on the internet as we speak,' said Mick Star, 'the old saying, if you can't bring Mohamed to the mountain you must bring the mountain to Mohammed, is becoming an on-line marketing reality. Yesterday, I had to convince an entertainment attorney, a record company and a radio station to let me sing my songs to the music lovers of the world. But today, Internet on-line marketing allows me to create a parallel music-industry universe without having to leave my laptop. And it's (the Internet) only getting faster and faster and wider and wider.'
To date, Mick Star has recorded three collections of MP3s and he has three more planned. City Pop (2004), Love Pop (2005) and Dark Pop (2005) are posted to be sampled and downloaded at www.mickeystar.com. As for marketing www.mickweystar.com, Mick Star plans to cultivate methods of 'buzz marketing' that the internet can create all at once and everywhere. He is banking on his songs and the friendly message of www.mickeystar.com finding a niche market to match his poetic artistic style.
'Buckminster Fuller once said 'Dare to be naive', continued Mick Star, 'and that is what my approach is all about. By going 'on-line', I don't have to stand 'in line' outside an attorney's office or a record company or a radio station to get permission to play my songs to the hearts and minds of music lovers everywhere at anytime and on my own artistic terms.'
'And that,' said Mick Star with a determined look, 'is what writing songs is all about.'