WOBURN, Mass. (Gotuit Media Corp.)- Gotuit Media Corp., the leading provider of personalized video products, today announced an agreement with KOCH Records, the largest independent music label in North America, to bring KOCH's independent artists covering a wide spectrum of music genres to video on demand (VOD). Under terms of the agreement, Gotuit Media will add music videos and live concert footage from KOCH Records to its Gotuit
Music On Demand product, allowing cable and other multi-channel operators in the U.S. and Canada to offer their digital subscribers instant access to the most extensive and sought after on demand collection of music videos and related programming.
KOCH Records is the largest and fastest-growing independently distributed record company in North America (U.S. and Canada), holding the highest market share of any independent. KOCH operates its own record labels, which cover multiple music genres, including Hip Hop, R&B, Children's Properties, Jazz, Dance, and Pop. KOCH Records had the largest number of Billboard charting albums among independents in 2001 - 2004. Artists on KOCH's roster include Ringo Starr, Jim Jones, Scarface, Marcus Miller, Junkie XL, Richard Butler, M- 1, Tha Alkaholiks, and many others.
"We're thrilled to be working with Gotuit Media to extend our reach to the emerging and highly interactive video on demand platform," said KOCH Records' President Bob Frank. "By adding our music video programming to Gotuit Music On Demand we can bring our artists closer to their indie music fans, and allow them to take advantage of the personalized viewing experience that only Gotuit can provide."
Powered by Gotuit On Demand, a patented navigation platform that combines segment metadata with on demand video content, Gotuit Music On Demand empowers digital cable and other multi-channel service subscribers to personalize their viewing experience and deepen their connection with their favorite artists through additional artist-related content, such as artist interviews, discography, tour information and "making of" footage. Viewers can browse and select specific music videos of KOCH Records' artists from the multiple genre blocks and artist showcases built within the Gotuit Music On Demand platform.
"Gotuit Media has revolutionized the on demand viewing experience by giving consumers precise access to their favorite program segments," said Gotuit Media's President Mark Pascarella. "We're excited to be enhancing our Gotuit Music On Demand product with the addition of KOCH Records' independent music programming, which will give music fans access to the world's largest VOD music library backed by the most advanced navigation platform for VOD, essentially allowing music fans around the country to become their own video disc jockey."
Gotuit Music On Demand houses the largest video-on-demand library of music videos and related content that exists today, including music video programming from leading content providers such as the Universal Music Group, Kung Fu Records, Eagle Rock Entertainment, IRIS Distribution, and now KOCH Records. Gotuit gives subscribers instant access to hundreds of the hottest music videos - empowering viewers to be their own 'VJ' by creating a personalized music video viewing experience. Gotuit Music on Demand also provides a variety of innovative and exciting advertising, sponsorship and commerce opportunities not otherwise available through traditional VOD.
