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Music Industry 10 January, 2006

Industry Leaders Combine To Spearhead Adoption Of Digital Delivery Throughout Music Industry

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Los Angeles, CA (Promo Only MPE) - Radio and Records today announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System. R&R, an icon in the music and radio industries for 33 years, will use their wealth of radio and label relationships to lead the way in taking the Promo Only MPE System to the music industry. R&R hopes that by increasing awareness of this exciting technology it will bring significant benefits and cost-savings to both major and independent record labels.

'We are delighted to be aligning the Promo Only MPE System with such a prestigious name as Radio and Records,' said Dean Ernst, Director of Promo Only MPE. 'We are confident that R&R will be a great representative of the Promo Only MPE System. With our leading technology and R&R's industry experience we are certain that Promo Only MPE will strengthen its position as the digital distribution system of choice for the music industry.'

'This relationship comes at a time when everyone is realizing that radio is embracing digital distribution,' said John Fagot, Senior Director of Digital Initiatives and New Business at Radio and Records. 'The industry is increasingly aware of the positive effect digital distribution can have on record labels' bottom lines.'

'After evaluating other distribution systems available, R&R selected the Promo Only MPE System because it is the most efficient and user friendly digital distribution system on the market,' concluded Fagot.

'R&R has a 33-year history of being a positive bridge between the radio and record industry. We are a great sales agent for Promo Only and in a unique position to help further the growth of Promo Only MPE,' added Erica Farber, Publisher and Chief Executive Officer, Radio & Records.

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date the system has over 5,300 individual registered users. In excess of 7000 tracks have been distributed through the Promo Only MPE system for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the recent unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States.

Promo Only MPE is also used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.
Promo Only MPE is a partnership between Destiny Media Technologies and Promo Only.






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