NEW YORK (By Lois Najarian/ Epic Records/ www.jessicasimpson.com) -
Superstar JESSICA SIMPSON is gearing up to release her fifth solo album A Public Affair on August 29th, 2006. Simpson boasts songwriting credits on nine out of the twelve slated tracks, produced by the most sought-after producers in the business: Lester Mendez, Jimmy Jam & Terry Lewis, Cory Rooney, Scott Storch and Stargate.
The festivities surrounding the Affair kick off on Tuesday, June 27th with the explosion of her first single, a dance-pop summer smash entitled "A Public Affair." Reminiscent of a fun roller-skating jam, co-written by Jessica and Johnta Austin (Mariah Carey, Mary J. Blige) and produced by Lester Mendez, the anthem is already tearing up the airwaves and the internet. This week, Chuck Taylor of Billboard proclaimed, "Jessica Simpson opens a new chapter in her life ready to set the charts ablaze. This record is perfect!"
This past weekend, Brett Ratner of X-Men fame directed a star-studded video chronicling a fun night out with Jessica and her celebrity friends. In the clip, Jessica Simpson is joined by EVA LONGORIA, CHRISTINA APPLEGATE, CHRISTINA MILIAN, MARIA MENOUNOS, ANDY DICK and RYAN SEACREST. On July 19th, Jessica will make a special visit to MTV's TRL to premiere the video. MTV and MTV.com will also air their exclusive "Making the Video" special that day.
BRETT RATNER comments, "Everything you think you know about Jessica Simpson - forget it. Here she comes with the best music ever, a fun summer blockbuster smash called 'A Public Affair,' an irresistible fresh look, and a video packed with exciting surprises. I am so proud to be a part of this moment with her as she's about to knock everyone off their feet."
Epic Records has cast a massive plan to allow fans to pre-order Jessica's new album. iTunes will run an unprecedented eight week pre-order campaign and fans can also log on to JessicaSimpson.com to order the album in advance of street date. Upon pre-ordering the album through her site, fans can instantly download the new single for free and get an exclusive listen of two additional tracks from the album. Additionally, they will receive a Special Collector's Edition Bonus DVD featuring a behind-the-scenes look at the making of the album, and the chance to win a trip to New York City for a HANG WITH JESSICA party. Other online partners participating in the pre-order blitz include Yahoo! Music, Clear Channel Online, AMC Theatres, Xbox and Cosmo Girl.
Over in the mobile space, on Tuesday, June 27th, Epic Records will launch a creative multi-city street advertising campaign in ten major markets with posters reading Text "Jess" to the short code 33992 where people can text to hear the song. They'll also be able to download the ringtone and sign up to receive text messages about Jessica. The text campaign is available across all major US Carriers.
In very exciting New York news, fifteen stories high in Times Square, scenes from Jessica Simpson's video will grace the nine screens comprising the Reuters sign at different times on Tuesday morning and afternoon, along with the message text "Jess" to the code 33992 for a listen to the new song.
Simpson started her multi-platinum musical career in 1999 with her major label debut, Sweet Kisses which spawned the smash single, "I Wanna Love You Forever." 2 years later she followed up with Irresistible in 2001. By her third album in 2003, Simpson showcased her maturity with the triple platinum In This Skin which spawned hits like "With You" and the reworked Berlin track, "Take My Breath Away." Her last effort in 2004 was Rejoice: A Christmas Album, showcasing cherished holiday favorites.
