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Pop / Rock 31/07/2006

LATV Heads To The Big Apple For Live Performances And Artist Interviews From The Latin Alternative Music Conference (LAMC)

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Los Angeles, CA. (LATV) - Popular Los Angeles-based bilingual youth network LATV will be bringing on the rock (as well as urban, electronic, and hip-hop) in August with interviews, behind-the-scenes footage, and live performances from the upcoming 7th annual Latin Alternative Music Conference (LAMC) in New York, being held Aug. 2nd – 5th. Singled out in last year's New York Times cover story as one of the leading outlets for the exposure of Latin rock in the United States, LATV has been on-hand and broadcasting from the conference since 2001. Among the artists that will be featured in LATV coverage from the events in New York are Calle 13, Gustavo Cerati, Pitbull, Los Bunkers, The Pinker Tones, Allison, Belanova, Chetes and many more leading acts. LATV president Danny Crowe will also be speaking on the "Spanish vs. English In Reaching U.S. Latinos" panel at LAMC on Thursday, August 3rd.

With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified itself as the groundbreaking network among bicultural Latinos in Los Angeles, America's top Hispanic market. LATV's content is predominantly in English, targeting bilingual Latino youth. Each week, LATV has a live in-studio audience. Presently, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. A favorite of national advertisers, LATV's sponsors include Verizon, Levi's, McDonald's, VW, Target Stores, and many others.

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