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Rock 21/11/2006

Step Aside, All Pretenders! Canadian Indie Rockers Altered State Say It�s Time to ``Get Real''

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LOS ANGELES, CA. (Luck Media & Marketing, Inc.) -- Tired of puffed up indie bands who promise original and edgy sounds but who only deliver artificial hype and overcooked fluff? Then it�s time to Get Real with Altered State, the cheeky foursome from Saskatchewan whose catchy hooks and rock-purist, kick-ass beats have been all the rage on radio everywhere from their home country to all across the Americas — all in advance of the official Feb. 6 release of Get Real, which will be distributed in the U.S. by Morada Music.

Not since Chrissie Hynde fondled the brass in her pocket has a three guy group with a fiery and charismatic female lead singer (Lorna Dowell, unafraid to declare that “I Need A Vacation” while exposing her “Skeletons In The Closet”) kicked up this much punky pop/rock dust.

The band�s official radio promotion campaign will kick into high gear, with the single “Get Real” going out to Active Rock and the entire eleven track album hitting College Stations throughout the U.S. and Canada beginning in January 2007. The single “Only Women Bleed,” a raw, power ballad take that does Alice Cooper proud, is heading out to CHR/HOT AC outlets.

In an extraordinarily inventive promotional move, Altered State — who released a self-titled “feeler” album in 2004 — sent out early versions of many of the tracks to radio stations across North America long before they had a finished, professionally produced project. Songs like “Consuming Me,” “Anticipation,” “War” and “I Want It Now” received spins at over 75 stations from Champaign, Illinois to Amarillo, Texas and Eureka, California. Altered State is also crossing mediums. A publisher who loved the crunchy guitars and cool harmonies of “Let Me In” placed the song in the Tim Daly TV movie Bereft.

This buzz, backed up by the strong material and a powerful live show that has energized crowds at regional events (Taste of Saskatchewan, Flatland Music Festival) and beyond, caught the attention of Stoker, former drummer with Dexy�s Midnight Runners whose production credits include Sting and ZZ Top. Stoker flew to Altered State�s hometown of Saskatoon and liked the raw tracks he heard.






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