LOS ANGELES, CA. (Top40 Charts/ 'It' Girl Public Relations) - "It" Girl Public Relations announced its newest acquisition, UK music phenomenon Livin Out Loud. The publicity firm will be working with the four-person group as they prepare for their US debut. Livin Out Loud, which consists of Los Angeles natives Reuben MacCalla, Sylvia MacCalla, Lisa LaShawn, and J. Martini, have already relished widespread success across the UK as not only are their beats regularly at the top of the music charts but their rhythms continue to dominate the UK club scene.
Livin Out Loud, although initially made famous in the United Kingdom, has rapidly become one of the most buzzed about hip-hop groups in America. The groups two principal members, Reuben MacCalla and Sylvia MacCalla, both enjoyed successes prior to becoming a group. Sylvia performed in the United States tour of the Broadway smash hit "Hairspray," and opened for Grammy nomiated R+B artist Ne Yo. Reuben, who also opened for Ne Yo, is credited for writing the majority of the group's tunes. The groups' additional two members Lisa LaShawn and J. Martini have also experienced tremendous successes in the record industry. Lisa has worked with the business's top producers including Diane Warren and Derrick Bramble. J. Martini, the spawn of four generations of musicians, was previously a backup singer for the legendary Paul Simon and performs on national tours for the infamous Frankie Valli. Notwithstanding previous successes across Europe, Livin Out Loud is very much looking forward to infiltrating airwaves across the Unites States.
The PR strategy will increase Livin Out Loud's awareness in the United States by positioning them across three genres: R+B, AC, and Dance as they prepare to launch their upcoming album "What About Us," on July 17, 2007. Speaking about the acquisition, CEO Juliette Harris said, "Livin Out Loud has been a huge success in the UK and we are excited to launch them in the US. I am confident they will win over millions of fans here in the states with their various styles of hip hop/pop and R+B."
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