Denon DJ Launches Innovative, Groundbreaking Online DJ Competition: The 'Mix & Mash Challenge'

ITASCA, IL. (Top40 Charts/ DBA Public Relations) - Denon DJ, a leading manufacturer of professional DJ equipment, today announced the Denon DJ 'Mix & Mash Challenge,' a groundbreaking online DJ contest that will give aspiring DJs the chance to win valuable prizes. The online competition, co-sponsored by fashion leader Armani Exchange, the Guitar Center nationwide retail chain, Tommy Boy Entertainment, Beatport and PCDJ will allow DJs to show off their 'skillz' and win prizes by downloading tracks from a specially created website, mash.denondj.com, then remixing and uploading them back onto the site for judging by friends, visitors and industry experts. Participating DJs will also be able to exchange their favorite mixes and embed them in e-mails, personal websites and blogs. The contest will run from May 14th through July 2007 and is open to all DJs who are 18 years or older and U.S. residents. All of the music downloads for the contest will be provided by Tommy Boy Entertainment and the Armani Exchange.

Grand Prize Winner to Be Selected By Top Industry Experts...

In addition to having his or her work featured on Beatport, the Mix & Mash Challenge Grand Prize Winner will receive $2,500 shopping sprees at both the Armani Exchange and Guitar Center, $600 worth of free music downloads from Beatport, plus a Denon DN-HD2500 Media Player & Controller (SRP:$1199.99), a pair of Denon DN-HP1000 Headphones (SRP: $199) and the Denon AVR-987 AV Surround Receiver. A Blue Ribbon Panel made up of executives from Denon DJ, Tommy Boy Entertainment and the Armani Exchange, as well as a prominent Denon DJ Artist will help choose the winner.

In a unique twist that utilizes advanced Web 2.0 social networking technologies, the Grand Prize winner will be chosen from among six Finalists, three of whom will be selected by visitors to the contest site, who will be able to vote for their favorite DJs, and three directly by the Blue Ribbon panel. The five runner ups will be rewarded with a variety of prizes, including $250 shopping sprees at both Armani Exchange and Guitar Center, as well as advanced Denon DJ products such as the Denon DN-S3500 Table-top CD/MP3 Player, PCDJ Reflex TC Software and a Denon DVD-757 Progressive Scan Universal DVD Player. In addition, every DJ that enters the contest will receive 10 free music downloads selected by and downloadable from Beatport.

Noted Denon DJ Brand Manager Silvio Zeppieri: "With the Denon 'Mix & Mash Challenge,' we're giving aspiring DJs across the country the opportunity to be heard, and share their talents among their peers. Most importantly, because the contest is totally online, everything about it is simple, fast and easy – there are no tapes or CDs to mail in. Anyone with a computer and an Internet connection can enter with just a few mouse clicks, and people interested in listening, and rating their favorites can also participate just as easily. We're looking forward to using the contest to encourage up-and-coming DJs to get their work out there, while promoting overall DJ creativity and calling attention to Denon DJ's broad lineup of premium professional DJ products.'
Full Contest Rules are available at https://mash.denondj.com/rules.php