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Pop / Rock 04/01/2008

Hard Rock International Launches Bono Signature Series

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ORLANDO, Fla. (Top40 Charts/ Hard Rock International) - U2's Bono is recognized as one of the world's greatest performers and activists. Now, through edun LIVE's partnership with Hard Rock, Bono is combining his love for music with his wife and EDUN co-founder Ali Hewson's work toward sustained development in Africa. Hard Rock International is proud to launch its latest Signature Series, featuring an edun LIVE t-shirt, adorned with an image by Bono.

Hard Rock's Bono Signature Series T-shirt combines EDUN's Trade for Aid ethos and conscious consumerism with raising funds to benefit African cotton farmers, while creating jobs for African garment workers. Proceeds from the T- shirt sales will benefit Wildlife Conservation Society's Conservation Cotton Initiative, which helps lift African farmers out of poverty by providing education on proper land management, organic cotton growing techniques and wildlife conservation.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In 1990, Hard Rock International developed the concept of partnering with world- renowned musicians and bands, who create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist's charity of choice. Bono is the 25th artist in Hard Rock's Signature Series, and joins music icons and legends, including Sting, Eric Clapton, Bruce Springsteen, Green Day, Ozzy Osbourne and Shakira, helping to raise millions of dollars for a number of charitable causes worldwide, such as Crossroads Centre Antigua, World Hunger Year, Amnesty International and more.

Hard Rock's Signature Series: Edition XXV is printed on an edun Live T Shirt made from 100% African cotton and features an image by Bono - a fish soaring through the moon and stars, with the words "fish can fly . . .", and Bono's signature. The Bono Signature Series T-shirt is set on a black 100% African cotton t-shirt, available in men's sizes, and on a white 100% African cotton t-shirt, offered in women's sizes. Hard Rock's 25th Signature Series T-shirt is produced by edun LIVE, an ethical t-shirt company, created by Bono and his wife Ali Hewson.

Hard Rock International is offering fans the chance to own the limited- edition T-shirt, which will be available January 7, 2008 online at https://www.hardrock.com/rockshop and at Rock Shops at Hard Rock Cafes, Hotels and Casinos.

In 2007, Edun and the Wildlife Conservation Society (WCS) established the Conservation Cotton Initiative (CCI) to work towards improving the livelihoods of communities in Africa by promoting greater investment in sustainable and ethical production of conservation-friendly agricultural products. Another focus of CCI is to incorporate sustainable conservation agricultural practices and the protection of wildlife. CCI focuses in particular on cotton grown organically or through methods that are part of a transition from conventional to organic production. The WCS currently works on sustainable conservation farming with farmers in Madagascar, Uganda and Zambia. WCS advises and works with Edun in those countries to help farmers apply sustainable conservation methods in growing cotton.

"We are truly honored to have one of the biggest names in music and such a dedicated activist as Bono become part of Hard Rock's renowned global Signature Series T-shirt program," said Sean Dee, vice president and chief marketing officer, Hard Rock International. "We are also pleased to be able to show our support for the Wildlife Conservation Society, and help to improve the quality of life and work towards a cleaner, greener Earth."
To learn more about the Wildlife Conservation Society and its Conservation Cotton Initiative, please visit https://www.wcs.org.
For more information on edun Live, please visit https://www.edun-live.com.
For further details regarding Hard Rock's Signature Series program, please visit https://www.hardrock.com.






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