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Music Industry 21 December, 2010

MySpace Music & Fuse Are 'Introducing...'

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LOS ANGELES (Top40 Charts/ Fuse TV) - Myspace Music (https://music.myspace.com) and Fuse, Madison Square Garden's national music television network, have tapped Cali Swag District, Rye Rye, Christina Perri and Young the Giant for the latest installment of 'Introducing...', the marquee music program geared specifically to showcase emerging artists. This joint program combines both platforms' ability to amplify new artists in different and exciting ways. Designed to foster the discovery and championing of new artists, 'Introducing...' leverages the breadth and depth of the Myspace Music and Fuse platforms to deliver exposure on par with superstar artists through a series of specially-tailored online and offline promotional opportunities.

'Introducing...' presents new artists to the Myspace Music and Fuse audiences through key content features including album, single and video premieres, featured playlists, behind-the-scenes footage, 'getting to know you' interviews and much more, helping build a loyal fan base within the community. On Fuse's on-air network, 'Introducing...' artists are featured on shows such as 'A Different Spin with Mark Hoppus,' 'Hip Hop Shop,' and the 'Fuse Top 20 Countdown.' In addition, artists are individually highlighted in promo spots that air in programming across the network. Through these promotional and editorial features, artists are given the ability is to create pre-release activity, concentrated release day media and sustained post-release momentum for all participating 'Introducing...' artists establishing their music identity both online and on TV.

The last cycle of 'Introducing...' was stronger than ever with Atlantic Record's Bruno Mars becoming a mainstay on Top 40 radio and Fuse. This helped propel him to an impressive first week debut at No 3 with 55k units, making him the highest first week debut for any 'Introducing...' artist yet. Far East Movement burst onto the scene at the beginning of the 'Introducing...' content run. Their single, 'Like A G6' is still going strong on radio, helping them to land the No 1 position on the iTunes singles chart. Their debut album 'Free Wired' saw a No 24 debut with 17k copies sold. Both Bruno Mars and Far East Movement were guests on Fuse's new weekly show 'A Different Spin with Mark Hoppus,' and their singles were featured on the 'Fuse Top 20 Countdown.'

For the next eight weeks Myspace Music and Fuse are excited to highlight Cali Swag District, Rye Rye, Christina Perri and Young the Giant.

CALI SWAG DISTRICT � Cali Swag District exploded onto the music scene and the radio airways this past summer with the Top 5 infectious hit "Teach Me How To Dougie" that pays homage to a dance created by legendary rapper Doug E. Fresh. Cali Swag District turned the song and dance into a pop culture phenomenon with everyone including Ellen DeGeneres, CNN 'Situation Room' host Wolf Blitzer, Wendy Williams, the cast on Glee, Monique, Chris Brown, Justin Bieber, and Kim Kardashian getting their Dougie on. Even more widespread is the sports worlds' celebration of the Dougie movement. NBA Washington Wizard's rookie sensation John Wall did the Dougie during the starting lineup this season that has received almost 2 million YouTube streams. The "Teach Me How To Dougie" official music video has generated over 20 million YouTube streams. Cali Swag District's debut album, The KickBack will be in stores February 15, 2011. (www.myspace.com/caliswagdistrict)

RYE RYE � In her 19 years, dance-rap dynamo Rye Rye has lived more than most. Pulling herself up and out of the Baltimore projects by her own determination, M.I.A. discovered Rye Rye after hearing her rap on DJ Blaqstarr's 2006 club hit 'Shake It Down To the Ground' and made her the first signing to her own N.E.E.T. label. With the arrival of her eagerly anticipated debut album, Go! Pop! Bang! out February 22nd on N.E.E.T/Interscope, Rye Rye gives fans a taste of what's to come with her new single 'Sunshine Ft. M.I.A.' which Rolling Stone deems, 'a sweet percolating electro-pop cut that sounds like Judy Jetson's fave double-dutch jam.' Go! Pop! Bang! features production by Diplo, Blaqstarr, Count and Sinden, and M.I.A among others. (https://www.myspace.com/tharealryerye)

CHRISTINA PERRI - On June 30th 2010 a raw, defiant break-up song that Christina Perri had written called 'Jar of Hearts' aired on Fox's So You Think You Can Dance as a backdrop to a memorable performance and suddenly the 24 year old's life was forever changed. The song struck a chord with viewers, becoming an overnight sensation and crashing onto the iTunes charts. Perri was even invited to perform the song on the show. After landing at No. 25 on the Billboard Hot 100 chart and at No. 1 on Amazon's digital singles chart, the track sold 200,000 downloads in three weeks, shortly after she signed with Atlantic Records. The songs Perri is recording for her debut album are all about love, excelling at setting dark, tumultuous emotions to stunning, pretty melodies. (https://www.myspace.com/christinaperri)

YOUNG THE GIANT � Comprised of Sameer Gadhia (vocals), Jacob Tilley (guitar), Eric Cannata (guitar/vocals), Payam Doostzadeh (bass) and Francois Comtois (drums/vocals), Young the Giant's unique brand of sun-soaked rock has received praise from fans and critics alike, including The New York Times, Wall Street Journal, Billboard, and Nylon Mag. The band's diverse ethnic backgrounds � Indian, Persian, British, and French-Canadian � translate into an incredibly dynamic sound that offers jazz rhythms, surf pop harmonies, Mediterranean and Caribbean influences, flashes of jolting alt rock and so much more. The band's self-titled debut album, produced by Joe Chiccarelli (White Stripes, My Morning Jacket) is due for physical release January 25th on Roadrunner Records. The band, originally from Newport Beach, CA, has recently hit the road with bands like Minus the Bear, Neon Trees, Marina and the Diamonds, and The Futureheads. (https://www.myspace.com/youngthegiant)
For more information about Myspace Music's 'Introducing...' program and artists, please visit https://www.myspace.com/introducing.

About Myspace Music
Myspace Music offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a division of News Corporation. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV)

About Fuse
Fuse, the national television network dedicated exclusively to music, brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks � all rooted in the music experience. Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on-demand, in HD and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company wireless and online initiatives. MSG Media is a division of Madison Square Garden, Inc. (NASDAQ:MSG), along with MSG Sports and MSG Entertainment. MSG Sports includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Connecticut Whale (American Hockey League); and MSG Entertainment includes concerts and events at Radio City Music Hall, Madison Square Garden, the Theater at Madison Square Garden, the Wang Theatre in Boston, the Beacon Theatre, as well as the legendary Chicago Theatre, and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular. Additional information about Fuse can be found at www.fuse.tv.






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