New York, NY (Top40 Charts/ Midem Official Website) Midem, which takes place in Cannes from 28-31 January, today unveils the 30 finalists of midemlab, the international pitching competition for ground-breaking start-ups and app developers across all sectors as well as the names of the 10 finalists in the midem Marketing Campaign Competition, to identify the most innovative and creative use of music in a marketing campaign.
The midemlab finalists - chosen by UK digital consulting company
Music Ally and French specialist open innovation consultancy, bluenove - will present their projects to a jury of leading international digital experts including potential business partners and leading investment firms.
They will each outline their cutting-edge technical solutions that offer new opportunities to industry executives, artists and brands to reach and engage with new audiences and generate revenues.
Previous editions have provided a launch pad for some of today's major technological innovations, such as SoundCloud, The Echo Nest, Songkick andRoot Music. The list of finalists for 2012 will herald the next generation of innovation:
Music Discovery, Recommandation & Creation
ChartsNow.mobi (UK) - mass market mobile music service
MPme by Apsmart (UK) - curated internet radio
musicplayr (Germany) - music discovery & blogging
Navegas (Germany) - connecting the world of music tool
Rexly (USA) - social discovery & recommendation
Songs2See by Fraunhofer (Germany) - music game development
SoshiGames (UK) - game-based social music discovery
Twusic by LemonLab (Belgium) - Twitter music application
Watzatsong (France) - crowdsourced music search engine
WhoSampled (UK) - music discovery
Marketing & Social engagement
BandApp (UK) - free instant artist app creation
Beloola by V-Cult (France) - social music service
CrowdSurfing by LiveOne Group (USA) - live content social viewing app
Flowd (Finland) - music marketing and social music service
iPluggers (Netherlands) - worldwide digital radio promotion
Oocto by GeniusMonk (France) - crowdfunding & crowdsourcing music platform
Pipe (Germany) - file transfer for social networks
RockStar Motel (USA) - fan-centric music social network
Tastebuds.fm (UK) - social events discovery
Webdoc (Switzerland) - fan engagement
Direct to consumer sales and Content Monetisation
Getonic (Israel) - direct to consumer social ecommerce
Menyou (Sweden) - online sales and distribution tool
Musicsoft Arts (USA) - interactive music discovery, playback and sales
My Bee (France) - access control and dematerialized payment
Ondango (Germany) - Facebook commerce solution
SonicAngel (Belgium) - next generation crowdfunding label
TuneRights (Sweden) - stock market for music
Tunipop (USA) - connecting merchandise with digital music
Weezevent (France) - cloud ticketing service
WildChords by Ovelin (Finland) - guitar learning game
For the midem Marketing Campaign Competition which rewards the most innovative and creative use of music in marketing, Contagious, cited as the ad's industry's authority on creativity and innovation, has picked the 10 finalists. Of the submitted campaigns, 23% came from transport brands, 21% from major retail names, 19% technology brands, 17% from the luxury and beauty sector, 7% from entertainment, 7% leisure, 4% finance and 2% from institutions. These campaigns all have one thing in common: a strong musical element, either through the use of a synchronisation, an artist/brand endorsement, live sponsoring, discovering talent or creating a record label.
The 10 chosen campaigns are:
• "AIRTEL ONE8 - The Birth of a
Music Revolution" presented by ROCKSTAR4000
Music Entertainment (South Africa)
• "Carte Musique" presented by Euro RSCG C&O and The Hours (France)
• "Converse Rubber Tracks" presented by Cornerstone and Converse Inc. (USA)
• "HTC Chacha Show" presented by Newcast - Vivaki (France)
• "Mein
Tweet als Lied. Mit Vodafone" presented by Torben, Lucie und die gelbe Gefahr GmbH (Germany)
• "Plan B- Ballantine's" presented by Optimedia and
Digital Novaemusik (Spain)
• "The Spa Therapy Album" presented by Pitch & Sync (UK)
• "The Station Sessions Summer Festival" presented by The Syllabus Agency (UK)
• "The
Vaccines 'Wetsuit' Instagram Video" presented by Anomaly (UK)
• "American Express Unstaged" presented by Digitas and Momentum (USA)
These campaigns will be presented on Saturday 28 January in Cannes to a jury made up of executives from the music industry, advertising agencies and brands, plus media personalities. The winner will be announced as part of the programme ofVisionary Monday.
