EMI Music selects SunnComm's MediaMax content management technology for pre-release CDs

PHOENIX, AZ. (SunnComm International Inc) - SunnComm International Inc. today announced that its exclusive marketing arm, QuietTiger, has signed an agreement with EMI Music, in which EMI will test the SunnComm MediaMax M4 content management technology for select promotional products on a worldwide basis.
Under the agreement, EMI, the world's leading independent music company, will work with SunnComm to include the MediaMax technology on a limited number of promotional CDs during the pre-release period later this summer.

EMI distributes albums through record labels including Angel, Blue Note, Capitol, Capitol Nashville, Virgin, Parlophone, EMI Classics, EMI Latin, and EMI Christian Music Group in 50 countries. EMI's roster of artists includes The Beastie Boys, The Beatles, Coldplay, Janet Jackson, Norah Jones, Lenny Kravitz, Kylie Minogue, Radiohead, The Rolling Stones and Robbie Williams.
"We've been working collaboratively with the SunnComm team and have found them to be very responsive to our needs and have been encouraged by the success that SunnComm's MediaMax product has enjoyed," said Richard Cottrell, global head of anti-piracy for EMI Music.
"We are pleased that SunnComm is developing a product that improves our ability to protect our artists' works, especially during the pre-release phase."

"EMI has been a leader in combating piracy in all forms around the world. Both EMI and SunnComm are committed to further developing the MediaMax suite of content and copy management products in order to strengthen EMI's ability to protect what its artists create," commented Bill Whitmore, QuietTiger's president. "We are excited to take this all-important next step in furthering our relationship with one of the world's most established record companies."

SunnComm International Inc. (OTC:SCMI) copy management and protection technology was commercially released by Nashville's Music City records in 2001. The album, "Charley Pride - A Tribute to Jim Reeves," became the first commercial copy-managed CD in America. SunnComm also became the first company to commercially release a content-protected audio CD utilizing an early version of the Windows Media Data Session Toolkit.
(https://www.microsoft.com/presspass/press /2003/jan03/01-20SessionToolkitPR.asp).
SunnComm's MediaMax M4 suite of Digital Content Enhancement technologies are built using Microsoft Windows Media 9 Series but operates on both Apple and Microsoft Windows-based systems.