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Music Industry 29 June, 2004

SIRIUS Satellite Radio and Graceland create all-Elvis Presley Radio Channel

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NEW YORK (SIRIUS Satellite Radio press release) - SIRIUS is the only satellite radio service bringing listeners 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with 40 world-class sports, news and entertainment streams for a monthly subscription fee of $12.95. Stream Designers create and deliver uncompromised music in virtually every genre 24 hours a day. SIRIUS products from Kenwood, Panasonic, Clarion, Audiovox and Jensen are available at major retailers including Circuit City, Best Buy, Sears, Good Guys, Tweeter, Ultimate Electronics and Crutchfield.
"Elvis was a great fan of all new technologies in entertainment and communication. He was always the first person to get the latest gadgetry. I'm sure Elvis would have been SIRIUS Satellite Radio's first subscriber and would have had their rock, gospel and country programming going non-stop at home and on the road. It's such a great way to receive one's favorite music and I know he'd be beaming with pride at having his very own station." - Priscilla Presley

All day, every day, Elvis Radio will celebrate "The King of Rock 'n' Roll" by airing the entire spectrum of his career: His extensive catalog of hit singles ... the rarities ... the "B" sides... the "Sun" years... the movie soundtracks... and his wonderful concerts. Elvis Radio will be hosted daily by SIRIUS DJs from a specially designed studio in the Plaza at Graceland, Elvis' Memphis, TN home.

Elvis Radio will debut July 2 on SIRIUS with a spectacular live broadcast from Memphis, TN. Elvis fans from around the world are expected at Graceland and the Sun Studio during the Fourth of July weekend to celebrate the 50th anniversary of Elvis' first single, "That's All Right."
"Elvis Presley was a true pioneer, a man of many firsts in our world," said Jack Soden, President & CEO of Elvis Presley Enterprises, Inc. "It seems natural for Elvis to be the first artist to have a satellite radio station exclusively devoted to his work. It's especially fitting that the launch of Elvis Radio happens to coincide with the 50th anniversary of the beginning of his career. What a great way to celebrate!"

Scott Greenstein, President of Entertainment and Sports, SIRIUS, said, "Fifty years after his first single, Elvis Presley still casts a spell over music lovers, songwriters and musicians everywhere; this is evidenced by the throngs of visitors to Graceland and the millions who buy his records each year. SIRIUS is committed to providing unique and innovative content to our subscribers that they can't get anywhere else - Elvis Radio is yet another example of that commitment."

The partnership between SIRIUS and Elvis Presley Enterprises calls for SIRIUS radios to be sold at Graceland gift shops and on Elvis.com. Elvis Radio will be available in all guest rooms at Memphis' Heartbreak Hotel and will play throughout the day in the public areas at Graceland.
SIRIUS and Elvis Radio will be promoted on Elvis.com, to Elvis fan clubs and to Elvis e-mail lists. "No artist in the history of recorded music made an impact on rock 'n' roll as Elvis did," said Steve Blatter, Vice President of Music Programming, SIRIUS. "Through his music, Elvis changed America and the world. We're proud to have worked closely with the Elvis estate to create Elvis Radio."






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