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Country 11/09/2012

Coors Light Teams Up With Country Music Star Jason Aldean

Coors Light Teams Up With Country Music Star Jason Aldean

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NASHVILLE, TN. (Top40 Charts/ Olson PR) When the Coors Light Silver Bullet Train meets up with the "Night Train," a good time is in store for everyone.

Coors Light, The World's Most Refreshing Beer, announced today a partnership with multi-platinum country music star Jason Aldean, whose new CD, "Night Train," will be released October 16. Coors Light and Coors Banquet will be Aldean's exclusive alcohol beverage sponsor, which includes a national retail promotion.

"Jason is one of the greatest entertainers in music today, as anyone who's been to one of his concerts will tell you," said Dan Hennessy, senior director of marketing for the Coors Family of Brands. "Throw in a round of cold, refreshing Coors Light for you and your friends, and you have a night you'll all be talking about long after the concert ends."

The deal features dual-branded retail promotions in support of the launch of "Night Train," including a major push across the country with retailers such as Walmart. Point-of-sale materials will feature Coors Light branding and images of Aldean. Coors Light digital marketing plans will support the program, as well as advertising in 2013.

"Coors Light is associated with so many of my favorite experiences... tailgating before University of Georgia games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career," said Aldean. "This was a no-brainer partnership for me, and I'm especially looking forward to the fridge full of Coors Light they promised all of us for the road."

Watch for more details about the partnership at www.facebook.com/CoorsLight; check out www.JasonAldean.com for more details about the tour and CD release.

About Jason Aldean
With more than six million records sold and nine No. one hits, award winning country music star Jason Aldean is set to release his highly anticipated fifth studio album on Oct. 16. The first single "Take A Little Ride" has already posted record sales and radio airplay numbers, setting the pace as the biggest digital debut for a male country artist ever. The current CMA and Billboard Album of the Year, Aldean's DOUBLE PLATINUM fourth record MY KINDA PARTY was the top-selling country album of 2011 and the No. five top-seller in all of music, spawning five consecutive No. one hits including the TRIPLE PLATINUM "Dirt Road Anthem" and the crossover smash "Don't You Wanna Stay" feat. Kelly Clarkson. The Georgia native's 2012 MY KINDA PARTY TOUR has sold out every show to date tallying over 1.9 million tickets.






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