LOS ANGELES (Latin Recording Academy) - The Latin Recording Academy today announced it has partnered with leading organizations in a variety of industries for sponsorship as well as promotional partnerships to help spotlight the 5th Annual Latin GRAMMY Awards and its surrounding events. Proud sponsors of the 5th Annual Latin GRAMMY Awards include Heineken USA, Clinique, Best Buy, Burger King, Dentyne Fire, Verizon Wireless, Southwest Airlines and Colgate-Palmolive. Proud partners include Univision Radio, Terra.com, Distinctive Assets and Los Angeles' KCBS-TV.
"The Latin Academy is pleased to have so many strong supporters join us as we celebrate excellence in the Latin recording arts," said Latin Recording Academy President Gabriel Abaroa. "These agreements back many different aspects of the events surrounding the show, and we sincerely thank all of our supporters for helping us spotlight an electrifying landmark Latin GRAMMY season."
Heineken USA, Clinique, Best Buy, Burger King, Southwest Airlines, Dentyne Fire, Verizon Wireless, Colgate-Palmolive, Univision Radio, and Terra.com have signed on to become "Official Latin GRAMMY Sponsors." Their sponsorships help to support many different aspects of the events surrounding the preeminent Latin music awards show, including the prestigious 2004 Latin Recording Academy Person Of The Year tribute honoring Carlos Santana and the Nominee Celebration (both of which will take place August 30); the Latin GRAMMY Street Parties (which will take place in five major markets around the U.S. in the month of August); and the post-telecast Latin GRAMMY Celebration Party.
Joining the Latin Recording Academy for a fifth year, Heineken USA has signed on as the official malt beverage of the 5th Annual Latin GRAMMY Awards and, for the third consecutive year, will sponsor the "Heineken Green Carpet" arrivals area, as well as the post-telecast Latin GRAMMY Celebration Party. Clinique, Best Buy, Dentyne Fire, Verizon Wireless, Southwest Airlines and Colgate-Palmolive are all first-time sponsors of the telecast. Clinique is the official cosmetics company, Best Buy is the official electronics retailer, Dentyne Fire is the official gum, Verizon Wireless is the official wireless telecommunications sponsor, Southwest Airlines is the official airline and Colgate-Palmolive is the official oral care and household care sponsor of the 5th Annual Latin GRAMMY Awards and related events. Burger King returns for its second year as the official quick service restaurant.
Univision Radio, the official Spanish-language radio network of the Latin GRAMMY Awards, will broadcast Latin GRAMMY programming, promotions, news and events throughout the U.S.; Terra.com, the official online partner of the Latin GRAMMY Awards, also will host promotions, news and editorial around the Latin GRAMMY Awards and related events; Distinctive Assets is supporting the Latin GRAMMY Awards by creating exclusive gift bags and a Latin GRAMMY Gift Lounge for talent and guests; KCBS-TV will be producing the official pre-show.
Univision Radio and Terra.com both have been a part of the Latin GRAMMY Awards in the past. Univision Radio recently acquired Hispanic Broadcasting Corp., which has supported the Latin GRAMMY Awards since its inception. Terra supported the Latin GRAMMY Awards in its inaugural year and has returned once again to support the show with Spanish-language coverage on www.latingrammy.terra.com. Both partners are dedicated to continuing the tradition of great telecast and event coverage.
In addition to creating the gift bags for guests, presenters and performers participating in the Latin GRAMMY Awards, Distinctive Assets is supporting the Latin GRAMMYs by creating the backstage Latin GRAMMY Talent Lounge, and gift bags for the Latin GRAMMY Celebration party.
Sponsor and Partner Supported Latin GRAMMY Event Highlights
- Latin Recording Academy Person Of The Year Tribute Dinner & Concert will be held Monday, Aug. 30, at the Century Plaza Hotel. This high-profile gala proudly honors musical superstar Carlos Santana and offers first-class entertainment from some of music's hottest artists.
- Latin GRAMMY Street Parties will be held in five major markets starting with Chicago on Aug. 8, Houston on Aug. 15, Miami on Aug. 22, New York on Aug. 28 and in Los Angeles on Aug. 29, featuring live music, food and exhibits.
- The 5th Annual Latin GRAMMY Awards will be held on September 1, 2004, at the Shrine Auditorium in Los Angeles. The show will be broadcast domestically by the CBS Television Network from 8 - 10 p.m. (ET/PT), supported on radio via Univision Radio and featured on the Internet at www.latingrammy.terra.com.
- The Latin GRAMMY Celebration Party will be held immediately following the awards show to honor the Latin GRAMMY recipients. This celebratory event historically features celebrity performances and exotic cuisine.
